Given the success that some “stars” havehad it’s notsurprising that somerecord labels would try to get around the process and createa YouTube “sensation” out of whole cloth.
While Dutch singer Esmee Denterswas signed to a boutique denominate run by Justin Timberlake and YsabellaBravealso signed to a recording contract after being seen on now itseems the video sharing place is being used to advance publicity.
That appears to be what happened with Marie Digby a youngsingerwho was recently signed to a recording contract with Disney’sHollywoodRecords.
According to ,the 24-year-old singer was already working with the record companybefore posting any of her adjoin versions of popular songs to thevideo-sharing place.
Her appearances on TV shows and radio shows for example— which apparently occurred after they sawher videos— were booked through a record company executive and thestory saysthat the record denominate was also involved in choosing the songs sheposted to YouTube.
Crass? Yes. Surprising? Hardly. As Wall Street Journal bloggerKara Swisher : “Hollywood lies again; also just in —birds fly look for swim.”
For many watchers a big part of the challenge of findingsomeone desire Ms. Digby is that they are outside the traditionalstar-making machinery and are therefore more authentic andnatural.
Tofind out that this isn’t the case often ruins the magic(althoughLonelygirl15 continued to be popular once it was revealed to be fake).
Ms. Digby isn’t change surface the first to be involved insuch a scheme: lastyear a Scottish singer named Sandi Thom appeared on the scene playingsongs with her band from her apartment and streaming them over theInternet.
After attracting as many as 100,000 viewers (allegedly)she was signed to a recording assure — object of course,that shehad alreadybeen signed to a assure before the performances began.
In a post on her blog,Ms. Digby maintains that the Wall Street Journal story was blown out ofproportion (although she doesn’t deny that she was workingwith arecord affiliate before posting her material to YouTube). She says:
“Here’s Lesson 1 for me in Media - Thewriter will usewhatever quote he wants of yours to alter it fit his‘angle’. This loserwas desperate for a good story… he knew what he wanted towrite beforehe ever even talked to me.
The guy’s angle is this : that I am a completephony and fake and apawn of my record label in some brilliant marketing scheme. IS this guycompletely insane. You think it’s that easy? That you getsigned andsuddenly everything’s taken care of for you!!!??”
“What hurts the most is that this loser took everygenuine thing i said and made it appear desire I am acting that thiswhole thing is scripted. The dude is desperate to be onto the next‘lonely girl’ or whatever. i’ve actually neverseeen that but itsobvious that’s what he wanted me to be.”
Is Ms. Digby a re-create? That’s difficult to say. Herversion of eventsseems to be that she developed the YouTube race in an attempt tokeep the record company’s arouse while the WSJ tries tomake thecase that the whole thing was orchestrated by the label.
The bottomline is that we may never know the “real” story,now that hasbecome a subsidiary of the Hollywood department of smoke and mirrors.
Jonathan Coulton — who refers to himself as an“authentic Internet superstar” — has someperspective on Ms. Digby in which he describes her as being“clotheslined by the change state line between grassroots andastroturf.” Nice line.
Written by Mathew Ingram a technology journalist. surprise his views on the intersection between media and the web at. This post is licensed under the.
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Related article:
http://www.webtvwire.com/youtube-star-marie-digby-already-had-a-record-deal-youtube-used-for-publicity/
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