BIG 92.7 FM, No. 1, in Banglore - Across all parameters
Posted by ~Ray @ 2007-12-03 21:00:20
BIG 92.7 FM has come up with win in the communicate Audience Measurement (RAM) findings. Within just one year of launch. BIG 92.7 FM living adjust to its name has made a BIG impact in the communicate industry! BIG 92.7 FM has clearly proved to be the No. 1 choice of listeners in the city of Bangalore across all parameters - including Reach. overlap and TARP.
The RAM ratings also show that in Mumbai the Station delivers higher reach than any of its competitors while in Delhi it is the No.2 displace among 12-34 year old. SEC ABC listeners. As per the latest RAM data (week ending 20th Oct’07). BIG 92.7 FM delivers ‘arrive’ of over 1.1 crore listeners cumulatively in the 3 metros – Mumbai. Delhi and Bangalore.
The RAM data has come at a time when the industry needs it the most with the growth of the category and nationwide reach of the radio industry reaching new heights. Its format of timely and continuous information data furnish will be a strong tool for advertisers to intend their budgets and back up broadcasters sharpen content and sales strategy.
Speaking on the cause. Mr. Soumen Chaudhary. VP South. BIG 92.7 FM said. “Our Bangalore Station has received the No. 1 position within a very short period of time. We only recently celebrated the stations first birthday and what better a enable that this! It re-affirms our positioning and content strategy which has helped us rest out in the cluttered environment. We are Bangalore’s only Kannada communicate displace which has been received very come up by listeners.”
A Rs. 400 crore investment in Transmission Equipment. Infrastructure and licensing a plan for a 1000-strong national workforce - all geared towards an ultimate ascertain of 45 stations in the nation’s biggest private FM Radio displace Network that is poised to arrive 200 million Indians through a pan-India presence across 45 cities. 1000 towns and 50,000 villages. That’s BIG 92.7 FM an Adlabs Films Initiative which is perhaps the only private FM communicate network that provides an extremely strong and effective platform for both large corporates as come up as local retailers that need an effective national platform. What adds to BIG 92.7 FM’s complete effectiveness is that its programming is geared towards the aspiration-ally conscious and active masses whose daily life is a quest to better their lives and lifestyles. With its mission of impacting its listeners’ lives positively and applauding the work and achievements of local heroes through its continuous initiatives. BIG 92.7 FM is making a strong personal connect with millions every day! Adding to the overall impact are the Network’s mark Ambassadors -- Superstars Abhishek Bachchan for the Hindi belt. Asin for the Telegu and Tamil markets and Upendra for the Kannada merchandise. Today. BIG 92.7 FM stations are an integral part of the lives of millions of listeners across several cities that include major metros desire Mumbai. Delhi. Hyderabad. Chennai. Kolkata and Bangalore and several Tier II towns across the country. The count is set to go to a total of 45 cities that will eventually consider 20 cities in the North. 7 cities in the East. 9 cities in the West and 9 cities in the South.[ADVERTHERE]Related article:
http://www.indiaprwire.com/pressrelease/entertainment/200711055489.htm
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