There are only the three songs — a classic rock adjust a country anthem and a swing standard — playing on the radio station in a repeated cycle hour after hour.
For the past few days classic move back and forth station WKPE-FM (103.9) has played just three songs. “American Pie” by Don McLean aired exclusively for a time before the station added to the mix Alan Jackson’s “Gone Country” and “Please Don’t Talk About Me When I’m Gone,” a big bind tune from the 1930s sung by an unidentified artist.
Gregory D. Bone general partner in Cape Cod Broadcasting the Hyannis-based company that owns WKPE and three other local stations ordain not say why they undergo chosen this limited playlist.
“We’re in a very apprise transition period,” was all the cryptic hit the books offered during a phone converse yesterday. “We’re very excited about what we’re doing.”
The station’s Web site yesterday displayed only an visualise of a jukebox and the words “Cape Cod’s WKPE 103.9.” No links and no further information were available.
“American Pie” includes musings about “the day the music died,” while Jackson’s song asserts “Yeah we’ve gone country. The whole world’s gone country.”
Despite the clues seemingly encoded in these lyrics the specific songs may convey very little about what is actually happening at the radio station said Mark Ramsey a radio marketing consultant and president of San Diego-based Mercury Radio Research.
“With a stunt desire this you’re probably planning to change to a format significantly different than the one you’re in but probably not the one you’re pretending to be,” said Ramsey. “I would guess that they’re giving you no hint at all.”
If the station’s unusual recent song choices are indeed intended to foreshadow a change dress it would not be the first business to use mystery in an attempt to act marketing buzz.
Over the summer for example moviegoers who attended “Transformers” saw an enigmatic trailer for an unnamed movie.
The preview which does not have any voice-over narration features a celebrate scene that is interrupted by a massive explosion. Fearful people fill the streets and fireballs stream through the air.
The ad ends with only the movie’s release date — Jan. 18. 2008 — and the producer’s name — J. J. Abrams.
The cryptic catch has succeeded in building awareness; the cut has made its way to online video sharing site YouTube where it has been viewed more than half a million times.
The strategy called “word-of-mouth” or “go” marketing is currently very popular.
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