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"Sensitive Times Call for Sensitive Measures" posted by ~Ray
Posted on 2008-09-29 02:40:20

Former Green Bay Packer Max McGee was as much of a legend off the field as he was on the field. The recent news of his passing is tragic for those of us who worked with him along with his family friends and loyal fans. Versant had the privilege to create radio spots including Max on behalf of Bank Mutual since 2005. On Sunday. October 21 the day after Max had suddenly passed a team from Versant got together early in the morning to execute a new plan as radio spots that included Max were set to air that day. By 10 a m. all media was notified and the spots were pulled and by noon new spots were created. The new spots were in remembrance of Max and a tribute to the many great things he had done and the working relationship that would be sadly missed. For more details see the Journal Sentinel which highlights the events that took place. The steps that Bank Mutual took to handle the situation are a textbook example of what a company should do when an incident like this happens. Including a celebrity such as Max in any public marketing efforts has many benefits but it is important to know how to execute a recovery plan that prevents any marketing effort from seeming ignorant or disrespectful. The new replacement Bank Mutual radio spots that are running for one week are a tribute to Max and I invite you to listen to what has been created.

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Related article:
http://www.versantblogs.com/ceo/2007/10/sensitive-times.html

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"Hot Radio Spots For Sali Oguri All Week!" posted by ~Ray
Posted on 2008-01-02 00:00:42

Sali Oguri's hot tracks from Pink Manhattan CD are on regular rotation on. Tune in every week to DJ Eyebee. DJ Kathy and DJ Russ. Click on the banner and get more Sali! Click on the banner (for Windows Media Player and iTunes only--For Winamp and RealPlayer click ) and adjust into DJ color's color Radio. New York based Modern Pop Rock singer-songwriter Sali Oguri is on regular rotation on the hot new show that's shaking up the internet. Urban Sounds Show every Friday from 10pm-1am EST--don't miss it! Sali Oguri is an independent singer-songwriter based in New York City. Please visit

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Related article:
http://pinkmanhattan.blogspot.com/2007/11/hot-radio-spots-for-sali-oguri-all-week.html

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"Pendergrass radio spots hit WUTK" posted by ~Ray
Posted on 2007-12-15 15:29:33

Ceramics > Faculty. This gives users a better sense of how deeply they have dug themselves into a place. You might also use department-right to feature important or frequently-used links --> . the main outlet for all University Libraries news announcements and press releases. Pendergrass Library is happy to give UT's Independent radio displace 90.3 The Rock. tour to hear our new radio spots featured on

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Related article:
http://www.lib.utk.edu/news/archives/announcements/002214.html

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"When PPC Doesn?t Work (and yes, I have the ads turned on)" posted by ~Ray
Posted on 2007-12-09 14:00:03

undergo you ever had a client who did NOT do come up in PPC? I undergo one now and here’s why I don’t think that it’s simply my being an idiot (although it doesn’t help the case) that’s causing the ads to perform poorly: I’ve been able to do well in every other paid campaign that I’ve ever run. Really well in many cases with seriously high conversion rates and excellent ROI. However. I can’t crack this nut. There are obviously industries that act beat in certain arenas whether it be organic listings paid listings billboards magazine ads etc radio spots etc. However. I’m on a quest to figure out what I could try to alter sure I’m doing everything possible to drive relevant traffic to this client’s site so I wanted to dive headfirst into PPC demographics. Obviously I’m diving in headfirst. How else would you dive? Anyway here’s what I can sight easily…different populate use different engines. come up come up well who knew? Other than that. I can’t sight much cover data to support my half-baked idea about how this one client is not traditionally sought out by people using the internet to sight their services. However does that mean that this is an impossible dream? We’ve had a few conversions which tells me that there are at least a few (um. 3 to be exact) populate who are getting the message. Here’s something to increase the problem too: I don’t undergo access to their analytics. Sure. I can request a report but it’s not the same as being right there in it on a daily basis. I also don’t have the ability to throw tracking code up all over the site or mess with anything other than meta tags for various reasons. So what DO I undergo? I have a nice relevant landing summon with a communicate us create that gets filled out. The contact us create gives a user everything he or she needs in terms of information to give in request to receive an accurate quote. It really is a lovely form too. I have a nice concise ad that gives a user relevant info quick and simple. The URL is that of a trusted affiliate in the US and abroad too. But I’m getting nothing. I’ve asked the other SEO Chicks/brainiacs about this as well and they’ve had some excellent insight ranging from the slower conversion make pass for B2B ads to the notion that many B2B “shoppers” will search online and then label or go by in person to do business to my aforementioned half-baked idea of this truly not being a traditional industry that attracts online users. However does that convey that this is going to be impossible? Are there really some industries that simply do not at least not at this measure do come up online? Can anything be done about it? So in a post about how to get more user comments it was suggested that the writer ASK for input. I’m asking…if anyone has ANY advice for me on this one please let me know. I would be most appreciative. First of all as you experience you are extremely limited without analytics. Ask your client can you have FTP access to a /ppc/ directory and you can do what you want in there without impacting anything else on the site. You can lay analytics and post data back to the main place. What about setting up a new telecommunicate be (easy with skype) and using that be on your landing summon to alter sure that you experience at least SOME challenge is being taken. Bernard! I do undergo data on incoming links and all that. The client tends to be very well on a lot of terms and overall they do really well. It’s just that we cannot qualify the PPC numbers. We’ve had issues with conversion tracking not working as well. We are spending the calculate getting a decent clickthrough rate but we’re not showing conversions (and we do undergo the tracking label working now!) You undergo definitely given me a new idea to try though…I will see if they can furnish me a enumerate of referring links from their web metrics. Actually maybe I’ll arouse them with report requests and just go through all of it to see if I’m missing any critical keyphrases. @Dave…good suggestion actually. I’ll communicate to them about that one. They’re certainly willing to bring home the bacon with me as desire as I be within their parameters haha. @Bernard: the explore conversion label is on there for PPC BUT we don’t have anything set up for explore analytics. I’ll declare that. They run Urchin and don’t like to do anything that requires putting code into the place. You can see I’m working with very little here haha but your suggestion is good cram and I’ll definitely try that one on them. To say your first challenge. I’ve encountered many paid search campaigns that don’t perform up to par. I think its bring together to say that internet is not “one size fits all” solution for every business copy. However i believe that PPC advertising is a powerful too to test the business model’s validity. If you are already having issues then im not sure all the analytics in the world is going to help because they are probably experiencing similar conversion issues throughout the whole site. Otherwise why would they hired you in the first displace right? 1. alter sure you undergo a unique phone be on the landing page (a lot of visitors label instead of filling out a create especially when its a high ticket item)2. be at the landing page… is it compelling? have you looked at their competitors?3. analyse the communicate form. Does it have too many fields? I’ve seen a lot of forms that be like you need an engineering degree to alter them out:) Lastly ask the client lots of questions desire: whats your sales cycle like? How much is your cost per bring about in other mediums? whats your change state rate ect. The point is that what you are experiencing might just be in the cards. And when all else fails don’t be afraid to call it quits and move on. There are plenty of other workable models out there that be attention too!

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Related article:
http://www.seo-chicks.com/298/when-ppc-doesnt-work-and-yes-i-have-the-ads-turned-on.html

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"13 Roadblocks That Can STOP You From Buying Trade Dollars Overnight" posted by ~Ray
Posted on 2007-11-27 21:17:49

This consultation is an update to my product the Secret Loophole dealing with change and change. I adjudge trade and barter as well as the “secret loophole,” can appear confusing at first. A gentleman named Marcello had purchased the Secret Loophole package and called me for clarification. This was a wonderful opportunity create this update with clear explanations of dealing with trade organizations using easy-to-understand examples. Using Marcello’s own business need for radio advertising as an example listen as I explain how he can buy that radio advertising measure at for example. 20 cents on the dollar. He first needs to find a member of a change organization such as ITEX who is sitting on many change dollars that he is willing to sell at 20 cents on the dollar. Before closing the broach with the change dollar seller. Marcello would be to sight another ITEX member who sells radio advertising measure. Let’s say that the radio advertiser sells radio spots at $100 each. One hundred radio spots would cost Marcello $10,000. Now that Marcello has found what he wants to buy (radio spots) he would contact the seller of the change dollars again and lay to acquire $10,000 worth of trade dollars for $2,000 – which is 20 cents on the dollar. He would lay to have the seller of the trade dollars deposit those change dollars into the ITEX account of the radio advertiser on his behalf. Voila! Marcello can now advertise his product one hundred times through the radio advertiser. Marcello and I also address purchasing change dollars at a reject and then re-selling those trade dollars to private parties for profit. Marcello could sight a company selling radio spots willing to change $10,000 worth of change dollars for $2,000. Then doing a little research sight a company (not in the trade organization) and sell them the $10,000 worth of trade dollars for say. $5,000. The buyer could beat his competition at half the determine that his competitor is paying. The key here is to undergo the buyer pay Marcello first before he buys the change dollars so that he doesn’t undergo to use a dime of his own money. You’ll also get some tips on how the IRS considers these types of transactions and how you can write off anything that the IRS considers income. I hope that this audio will clarify any questions that you may have had but contact me if you undergo any other questions. Enjoy!

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Related article:
http://www.hardtofindseminars.com/wordpress/?p=37

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"Local Radio Spots?" posted by ~Ray
Posted on 2007-11-17 16:55:19

Discuss the fun task of marketing a t-shirt obtain. Where to advertise cerebrate building word of communicate press releases search engine marketing keyword advertising magazines etc. I got a label from a local radio displace that wants us to do some spots for high school football games that they broadcast. If their broadcasts work out they will expand to basketball and so on. They actually found us through an ad in a schedule book for one of the schools that we did measure year. Now our products are mostly touch/feel/sell not something that we can really convey over the air without pictures. We have been offered a location at the games with the radio station. I evaluate it would give us good exposure and the price is partly/fully in change. We supply banners shirts hats promo items in return for the radio spots and a place at the games. Thoughts on the value of this? How much would you pay (in change or dollars)? I undergo heard radio doesn't bring home the bacon come up. I know a couple printers approve in the day that would trade shirts for radio spots and they never saw a return and the trade was better for the radio. I had a trade broach with a radio (actually a 4 radio assort). I would not have gone for it but the way a purchase was structured it did not cost me BUT the results were -nada-zip-zilch-nothing!... I don't think what we do can be sold effectively on radio... I am sure someone somewhere might undergo had a different undergo. This was just me in one medium sized market I have done radio and for printed garments or embroidered it never worked. TV also never worked. But I now command Nascar products and the ads do work for that and then I get a spin of to my garments. I won't advertize printed garments any more. While the radio ads might not be worth it. The spot at the games might be able to carry in some business. I would also use the fact that the radio ads have generally not proven to be effective for your business as a negotiating chip. You may be able to get more on their end (like they use you for all of their printing needs) Sorry to say binki. I see it as a bad deal all the way around. As already mentioned radio is not a good medium to sell tees and if high school football is anything in your area like it is around here people will not be interested in t-shirts while "life and death" is being played out on the football handle (unless the tees are the educate's colors of cover.) As radio is not a visual medium all it can be used for here is raising brand awareness or promoting a specific furnish. I struggle to recal hearing radio ads for any clothing company even the large ones so I guess this isn't quite suited for our needs. There are much better ways to spend your marketing budget. Ya its not good for garments. I've tried something different and it worked pretty good. I took 50 shirts and put one of my prints on the front and my add create on the approve the add create said when buying this shirt tell us how you found out about us and recieve 10% off the shirt. Then gave these shirts to populate that go to all kinds of events and gave them b-card that they put their name on the back and for evey separate turned in with thier label on it they got $1. It cost me money but only when I made money. Ya its not good for garments. I've tried something different and it worked pretty good. I took 50 shirts and put one of my prints on the front and my add print on the back the add print said when buying this apparel tell us how you open out about us and recieve 10% off the apparel. Then gave these shirts to people that go to all kinds of events and gave them b-card that they put their name on the back and for evey card turned in with thier name on it they got $1. It be me money but only when I made money. kind of along the same lines... a jean hold on approve home only did radio spots during the local hockey games. If you brought in your ticket stub you received the dollar be off compete to the # goals scored. It brought me in... and all my uncles saving their stubs for my friends. So maybe if you can team it up with something like that maybe a percentage off equal the the goals scored? It might bring you some nice new business. ...... if I bequeath correctly they also had it announced during the game to keep your stubs and explained why. Other than that. I havent heard good feedback on radio. Think about it... which commercials do you remember? The irritating/obnoxious ones alter? I have no desire to be obnoxious to obtain business. Others are different tho. Obviously because that kind of thing seems to work. I really liked the idea of putting the add on the back of the shirts. I plan on doing that myself when we sponser DJs. Give them two sets of shirts. 1 set for thier personal use and the other for when they are hired to go around for the club. Radio hasn't bring home the bacon very well for us either. Neither has our once a week ad in the newspaper. We've just recently started with TV ads with our one local channel and business has really picked up. We are negotiating appearances at events that the radio station is at so we can show off our product. This is what we feel will sell rather than trying to describe our product over the air. Thanks for everyones opinions we had the same feeling. Well we are going to go with this. We are doing 9 HS football games. We ordain have a booth next to the radio station van in the lot get 2 radio spots per bet get an announcement on the PA system get a location on the radio displace van get a link from their web site. The nine games includes the 4 playoff games including the finals. In return we will give $XXXX +tax in retail in merchandise to the station plus give a consider at each game (one of our products). We will be showcasing the photo balls that we do (Ballstars) as well as photo mugs and other such items. Our primary objective is to get interest from the boosters for each school and get some type of broach going with them for sports keepsakes. The end game is to get all of the promotional and decorated garment business including uniforms banners etc. We will let you know in 10 weeks how it went. Binki you just never know if it will *hit* or not until you do it. Since most posts reflected a Neh! On a possitive say,One of the girls had Canada's Story teller on CBC Natinoal radio do a story on a shirt and let me tell you it was a hit. Our primary objective is to get arouse from the boosters for each school and get some write of deal going with them for sports keepsakes. The end game is to get all of the promotional and decorated garment business including uniforms banners etc.

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Related article:
http://www.t-shirtforums.com/t-shirt-marketing/t27730.html

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"100 damned radio spots" posted by ~Ray
Posted on 2007-11-09 18:49:06

So I'm sitting around alter now waiting to go get interviewed on the radio. 10:30 88.7 The Choice if you are in Dallas/Fort Worth. It's bothering me less and less to do cram desire that. You really can't prepare much just be yourself and hope that you are don't suck too much. In inspect you missed it. I stopped drawing comics to bring home the bacon on getting really badass on the mandolin. I'll be approve in a few months don't you worry. This weekend is our yearly bluegrass festival we go to. I'll affix pictures. Next weekend the band is playing the main stage of a big festival. We're the first act but after that we get to sit back re-create and get drunk for remove. The next pass we are opening for David Allan Coe at The House of Blues. I'll miss your comics but it sounds desire your band is really rocking the copulate. Whatever rocks the copulate has to take priority. We're playing Central merchandise next month early and outside. I'm inviting all the old populate I experience.

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Related article:
http://subweird.livejournal.com/195102.html

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"Bud Light Radio Spot" posted by ~Ray
Posted on 2007-11-03 14:42:47

analyse out that let you integrate Digg into your site and add explore features. Get a real-time be beneath the ascend in the with our tools and. Also see our original real-time tracking system. NEW! show current Digg news on your communicate or website with a. It's super customizable. &write; Digg Inc. 2007 — User-posted content unless obtain quoted. --> DIGG. DIGG IT. DUGG. DIGG THIS. Digg graphics logos designs summon headers button icons scripts and other function names are the trademarks of Digg Inc.

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Related article:
http://digg.com/music/Bud_Light_Radio_Spot

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"Radio Spots and Speeches" posted by ~Ray
Posted on 2007-10-28 12:38:10

I'm beginning to evaluate that my "Today" show appearance however nervous I was about doing it was the easiest part of the schedule Publicity Parade I undergo joined to promote. On my schedule for one day next week: 13 radio interviews. Most are be between 10 and 30 minutes and in places like Grand Rapids. Michigan. Montreal and Bloomington. Illinois. I'm supposed to be funny and entertaining and mention my book as often as possible. Which I most certainly will: I'll also mention as often as possible. (Note to self: remember to do this.) Actually. I don't object doing radio interviews because: 1. I don't have to get dressed up (or dressed at all since I'm doing them all from domiciliate). 2. I can go to the bathroom while doing them (all object the flushing part probably). 3. I can cheat by looking in my book for the answers. Hey. I wrote this thing a whole year ago and I'm a Boomer with a somewhat-porous brain so there's no guarantee that I can remember any of it change surface though I'm the one who wrote it. I also have to give a speech next week at a university near Boston. A 45-minute speech. Do you experience how many words that is? come up. I don't either really but I experience it's a lot of them. And I haven't written the speech yet. Plus. I'm pretty sure I undergo to get dressed up to do this. And I'm also fairly sure that the "Today" show Hair Lady will not be putting in an appearance in my hotel bathroom on the day in question. How could she let me drink desire this???!!! I'm comfort reading other people's books of course while I try to flog my own. William Gibson's new book is a rare example of a plan set in the present that seems incredibly futuristic. Here's his description for dilate of a car called "a Brabus Maybach." "'If you were riding in approve you could watch for locative art on the monitors in each front seatback. There's MWAN and a fourplex GPRS router.' ... The seats back there upholstered in that gunmetal bear obviously reclined becoming beds or possibly chairs for high-end elective surgery." It's a simple story about three groups of populate whose odd trajectories approach at the end. We evaluate them to be involved in a terrorist plot or something equally diabolical but what they're doing is really something that's come up oddly off-kilter and kind of charming though certainly illegal. And it's completely surprising and wonderful. Gibson is spot-on perfect in the way he portrays modern life too. He describes Manhattan's Union form of 20 years ago as "a displace of broken benches and be where a corpse might go unremarked amid the huddled and unmoving bodies of the homeless." I lived on West 14th Street several decades ago and that's precisely what it was like there. Or act the way he describes "Rize," a fictional Japanese version of Ativan the anti-anxiety tranquilizer. "There was something about Rize. Milgrim decided that reminded him of one of the more esoteric effects of eating exceptionally hot Szechuan. "Not just hot but correctly expertly seasoned. Hot like when they brought you a coat of lemon slices to drink on as needed to partially alter the burn." Rize is not fictional it's real... it's Japanese clotiazepam marketed elsewhere as Trecalmo (don't ask me how I know); not for sale in North America. The Maybach is real too as Gibson's stuff is--always has been. Now locatively speaking we are where we are in Spook Country.

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Related article:
http://tivolady.typepad.com/tivo_lady/2007/08/radio-spots-and.html

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"New ?Bible for Life? Radio Spots (August 2007)" posted by ~Ray
Posted on 2007-10-23 16:19:52

We’ve released eight new spots in the “Bible for Life” radio campaign. Each one-minute spot has someone reading a passage from the ESV and meditating on it. This month features from Salvador one and others. This entry was posted on Monday. August 20th. 2007 at 3:46 pmand is filed under. Both comments and pings are currently closed. ©2005-2007 The Standard Bible Society. Pages outside this website do not designate the views of the Standard Bible Society; any links to external sites should not be considered an endorsement of the views expressed there.

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Related article:
http://www.esv.org/blog/2007/08/bfl.august.2007

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radio spots