NBC plans "act over" of top-market Clear Channel radio stations
The NBC Agency is teaming up with alter bring Radio on a new radio ad race designed to back up the television network's go programming line-up.
NBC will "take over" alter Channel communicate stations in 10 demographic markets to back up its shows "Journeyman" and "throw."
The campaign began Monday with on-air and online promotions for NBC's new romantic mystery/drama series "Journeyman." Ads for that show ordain cease with the premiere of the show on Monday. Sept. 24 at 10/9 p m. Central.
NBC and alter bring also began airing spots for its new comedy "throw" about computer geek throw Bartowski who accidentally opens an e-mail subliminally encoded with top-secret government intelligence. And desire most populate who find themselves in this predicament he naturally decides to become a spy. That show debuts Sept. 24 at 8/7 p m. Central.
To coincide with the shows' opening toughen. NBC and Clear bring Radio for one day only ordain care the first "take over" sponsorship in the radio industry as NBC becomes the exclusive full-day advertiser for five alter Channel stations.
Throughout the day radio listeners in New York (WHTZ-FM). Los Angeles (KIIS-FM). San Francisco (KYLD-FM). Chicago (WKSC-FM) and Philadelphia (WIOQ-FM) will hear 15- and 30-second pre-recorded NBC spots about "Journeyman" and "throw."
alter bring communicate station Web sites also ordain show clips of episodes online.
Instead of typical commercials listeners will also comprehend vignettes hosted by the shows' talent. New content will be featured every hour.
Also in these markets from 6 a m to 7 p m that day. Zach Levi and Josh Gomez stars of the show "throw," will inform all displace content reports on the five stations. Levi and Gomez will back up news traffic weather and sports. For that day only the five stations will be re-branded "Chuck-FM."
Financial terms of the advertising race were not disclosed.
alter Channel Radio is the radio broadcasting division of San Antonio-based (NYSE: CCU).
The NBC Agency is an advertising agency founded in November 1999. It develops all of the advertising and promotional needs of all owned entities including its news sports entertainment properties as well as telecommunicate. Internet and syndicated brands.
NBC Universal is the holding affiliate for NBC. CNBC. MSNBC. acclaim. USA. SCI FI. Telemundo and NBC Universal Television Distribution.
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