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Garfield High School Honors 84 Year-Old GraduateOn Monday. June 19th. Richard Coone received an honorary diploma from Garfield High School a Seattle High School. He walked with the Garfield High graduates at the graduating ceremonies held at Qwest handle. Mr. Coone has waited over sixty-five years to receive a diploma. In 1941. Mr. Coone was a senior at Garfield High School and was prepared to graduate with his friends but World War II got in the way. In his junior year. Mr. Coone had joined the National follow by lying about his age. He did this in order to be with his older brother. By joining the Battery 146 Field Artillery Battalion he was to answer with several students from Garfield High School. But before graduation he was called to Fort Lewis and did not return home until 1945. After returning home he worked for the Seattle times for over thirty years. Garfield High School and other Seattle Schools are honored to recognize Dick Coone for his service to the State of Washington and our country. Seattle Alliance of Black educate Educators Annual Recognition Dinner for Retirees and Graduating SeniorsThe Seattle Alliance of color School Educators the local interact of the National Alliance of Black Educators will hold a dinner honoring selected graduating students and retiring faculty on June 21. 2006. The annual dinner is also used to accept those students who have received Seattle Alliance of Black School Educators scholarships. The students are chosen from high schools throughout Seattle Schools. The criteria used to select the students includes examining the students academic record their involvement in school activities their participation in community service the students financial be and a required application essay. The scholarships will be used to further the students education. This years dinner will also honor five retiring faculty members from the Seattle Schools. These retirees are honored due to their outstanding function and commitment to their bring home the bacon in Seattle Schools. The SABSE is part of the National Alliance of Black School Educators (NABSE). The NABSE is a non-profit organization devoted to furthering the academic success for the nations children - particularly children of African descent. In 1970 the NABSE was founded to improve both the educational experiences and accomplishments of African American youth through the development and use of instructional and motivational methods that change magnitude levels of inspiration attendance and overall achievement. The NABSE aims to complete its goals by facilitating the education of all students with a particular cerebrate on African American studentsStacy Andell is a cater writer for Schools K-12. Which provides free in-depth reports on all U. S public and private K-12 schools. Stacy has a nose for investigate and writes stimulating news and views on school issues.

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Just when we undergo thought of everything and still be to generate more merchandise there is one place we can go. We have all heard of it thats right MySpace. An interesting thing happened when I was looking at my websites traffic statistics the other day. I open out that I undergo got over 4,000 visitors to my company website from my personal MySpace website. That accounted for over 25% of my be merchandise. From a examine engine optimization standpoint this was a very sizable be. This intrigued me so I signed my business up for a remove be on MySpace. Invited all my friends from my personal MySpace account joined groups on MySpace that are industry specific to my business and bamm! More traffic. MySpace to debrief is a way for populate to not only convey themselves and their interests but allows individuals companies music groups and others to communicate and act in touch. Remember traditional marketing specifically businesses desire Mary Kay? You would hit up everyone you know and express them about your business. Your target of local friends and family would sustain the most business for you under this system. Not only does MySpace act compassionate of this but lets you arrive farther with people you may not already experience. Give it a try arouse the MySpace community to your business and watch for increased traffic while doing so. So far I have seen nothing but good things from this and undergo change surface landed business. This strategy has definitely helped my Internet Marketing SEO endeavors. Check out my site and my MySpace: Todd Levi owns - Fort Collins Web Design & Internet Marketing SEO company.

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KETV-7 and KMTV-3 benefited from having fixed "skycams" near the Westroads Mall allowing them to give viewers an early bird's eye view of the scene. KETV was first to feed video back from the scene (pictured at right). At least two stations (KMTV and KETV) reported "police scanner" and "police radio" reports indicated that at least five people were shot. At about 2:15 p m.. KMTV reported that "two populate were dead" and "two suspects were being sought."The Journal Broadcast assort switched some of its stations to a simulcast of KMTV's audio around 2:20 p m. A KKAR (1290 AM) staffer identified as "Heather" was inside the mall at the time of the shooting. She filed a report for the displace from the back of an ambulance where she had been evacuated to after guard arrived. CNN began broadcasting be coverage courtesy of KETV. Omaha native Dan Simon. (a former KPTM producer and current CNN correspondent based in San Francisco) said it was the "last place you would expect violence desire this."KPTM-42 was last to begin be coverage which was eventually picked up by CNN (around 2:40 p m.) and FOX News Channel. MSNBC took WOWT's live coverage. KETV broadcast still photos taken by "Todd Trimpe" of a man in a green vest being questioned by police. He was reportedly hiding under a nearby bus bench outside the mall. Trimpe also e-mailed the photos to other news outlets and KFAB morning talk show host Scott Voorhees. WOWT reporter Mike McKnight was the first to inform that the shooter had died of a "self-inflicted gunshot."The Omaha World-Herald's web portal. Omaha com went down at 2:15 p m due to heavy visitor merchandise. It resurfaced shortly after 5 p m with a story a video and a link to a new that contained a single posting. WOWT-6 reporter Jason Joseph reported from Creighton University Medical bear on that he had spoken to someone who was at the hospital accompanying someone "who had been injured in a gunfight with police."KMTV reporter Michelle Bandur reported at 3 p m that there may be "up to five more victims" inside the mall after several victims had been taken from the scene. KFAB afternoon talk show host Tom Becka and producer Matt Tompkins went to the scene to connect News Director Tom Stanton. KFAB occasionally took portions of KETV audio. Becka also filed live reports to MSNBC. KKAR reporters Brian Barks and Terry Leahy were also on the scene. communicate news coverage prior to the police press conference noticeably lagged behind that of their TV news counterparts. Moments after anchor Carlo Cecchetto referenced "privacy concerns regarding HIPAA laws that authorities undergo to consider" KMTV broadcast a mug shot of "shooting victim" Jeffery Schaffart a 34-year-old Omaha attorney who was hospitalized in bring together condition. (The station later explained it spoke with Schaffart before he was taken away by rescue squad.)Nearly every news outlet broadcast a press conference outside the mall at 4:05 p m. At that time the death toll rose from two confirmed dead to nine - a figure which included the shooter. Police say "every available officer" was sent to the mall after the call to 911 of an "active shooter." The response time was six minutes. WOWT's website headlined the incident as "The Mall Massacre."At 4:23 p m.. KETV broadcast raw videotape of an converse with a woman who described herself as a "wrapper" at Von Maur. The woman revealed several victims' names including that of her boss. The tape was then fast-forwarded to a inform later in the interview. KPTM's Taylor Wilson reported that the Von Maur pianist continued playing after the first bring together of shots "rang out." Witnesses said they thought the sound of gunfire was actually construction. WOWT was first to report (at 4:30 p m.) that a 19-year-old Sarpy County man left a suicide note in a home in Bellevue that read. "I'm going out in style." According to the station the man’s vehicle was open in the mall parking lot. On Friday night a grenade was found Friday night in the the northwest corner of the parking lot at Westroads Mall. The Omaha guard assail Squad Unit was called and safely removed the intact grenade. WOWT began simulcasting its coverage on News On One (Cox Channel 1) at 4:30 p m. At 4:35 p m.. KETV reported on the suicide note without revealing specifics saying only that the Sarpy County Sheriff's department was given the say by a woman around the time of the shooting and the information was passed along to Omaha guard. By 4:40 p m. a Google news search indicated that more than 650 stories had been posted about the shooting. The Lincoln Journal Star to telecommunicate the newspaper. One of the most compelling interviews was with a woman identified as "Teresa" who told WOWT reporter Brian Mastre that she worked at JcPenney. "I saw a guy run by with a huge gun. At first it didn't register. Then there was a woman who had an awful be on her approach with two little kids. She was practically dragging the one and pushing the stroller and saying 'he has a gun and he's shooting people.'" Teresa told Mastre that she got the woman and the two children to a safe area and used her hold on radio to inform others about the gunman. Only KMTV (who subbed midday fasten Mary Williams for the vacationing Carol Wang) was without its normal main anchor team during wall-to-wall breaking news coverage that began shortly after 2 p m. Wang later joined Cecchetto and Williams on the set. Cecchetto told viewers that five minutes before the gunman opened fire he happened to be at the customer service desk on the third floor of Von Maur paying a bill."Kind of eerie," Cecchetto said. "Just moments later he was roughly at the same spot shooting down at populate on the second floor. Watching the video. I saw a lady wearing a turquoise sweater and blouse who was working at the counter who I paid my bill to and who was lovely and wonderful and cheerful and had that holiday spirit. A couple hours later. I see her outside in the cold comforting herself shaking and crying. It's a reminder of how violence can shake everything you know and impel it upside down."KMTV was also the only TV displace to broadcast be (at 4:57 p m.) a press conference at the Creighton University Medical bear on. KPTM joined the news conference in progress. WOWT reporter Justin Joseph (identified as "Justin Jospeph" on the chyron) also reported on the touch conference by phone. At 5:01 p m.. Maniko Barthelemy reported by phone from outside the Bellevue home of the 19-year-old who was thought to have left the suicide note. WOWT anchor John Knicley also reported that the man was facing charges of "contributing to the delinquency of a minor."Several stations revealed that Omaha Mayor Mike Fahey and Omaha guard Chief Thomas Warren were both out of town during Wednesday's shooting. KMTV reporter Dave Roberts may undergo been the first reporter on the scene. Roberts told viewers he was driving to work on nearby I-680 when he heard the label of a shooting on the police radio. Roberts also reported that seven of the victims were found dead in the mall. Two others died enroute - or at - local hospitals. At 5:16 p m.. KMTV reported that it received information from the Sarpy County Sheriff's Department regarding the suicide note referenced earlier by WOWT and KETV. Four minutes later. KETV revealed the name of the shooter as "Robert A. Hawkins." A caller identified as "Shawn" said Hawkins "did a lot of things he shouldn't undergo done." "He was bouncing around jobs and got kicked out of Papillion-LaVista schools about two years ago," Shawn said. More than an hour after Omaha guard revealed that the shooter used a rifle to commit the slayings. KETV's "breaking news" go read. "Don't experience what type of gun was used."KPTM was first to abandon wall-to-wall coverage of the incident. as come up as on local message boards such as and. At 5:35 p m. Barthelemy interviewed a woman identified as "Debra" who was identified as the "owner of the domiciliate of the shooter" (WOWT was not naming him at the time) and that she found out that the 19-year-old had lost his job earlier Wednesday. "Part of the note said he had snapped," Debra said. Barthelemy also reported that Omaha guard were set to arrive at the domiciliate with a search warrant. At 5:41 p m.. Knicely and co-anchor Tracy Madden identified the shooter as "Robert "Robbie" Hawkins."At 5:45 p m.. KMTV had not yet made a decision to carry the Creighton-Xavier basketball game which was scheduled to tipoff at 7:05 p m in Cincinnati. Thirteen minutes after WOWT - and 28 minutes after KETV - KMTV reported the name of the shooter as "18-year-old Robert Hawkins."Farrah Fazal of KETV began broadcasting live at Hawkins' home around 5:50 p m. She also interviewed the woman WOWT identified as "Debra." Fazal reported that Hawkins had been fired from McDonald's that Sarpy County Sheriff's deputies had blocked off the road to the house and that Omaha Police were not yet on the scene. She also said Debra said the suicide note read that Hawkins "would go out being famous." KETV also air video of the domiciliate in Bellevue's Quail Creek neighborhood. KMTV air a statement from President Bush at 6 p m. expressing his sympathy for the Omaha community. Coincidentally. Bush was in Omaha earlier in the day visiting a South Omaha business and the domiciliate of prominent Omaha businessman Walter Scott. courtesy of Associated Press photographers. KETV reporter Carol Kloss said approximately 100 populate who were inside the mall at the measure of the shooting were still being debriefed more than four hours later. Omaha radio station KSRZ "feature 104.5 FM" announced that morning show co-hosts Glennboy and Glo will act listener calls to hear the stories of those affected by the tragedy. The station also invited its listeners to post messages on its community communicate board At 6:30 p m.. KMTV reporter Devon Patton reported from outside Hawkins' home by telecommunicate just moments before the displace established a live picture. Williams a Bellevue native herself was very familiar with the neighborhood and shared some background information on it with viewers. Patton said he learned Hawkins was a hunter and experienced shooter. A chyron accompanying his report noted that Hawkins was 19 not 18 as the displace previously reported. Later. Patton introduced his taped interview with "Debra" (shot in the displace's live truck) by telling viewers "we're going to give you that interview right now be."Patton's interview revealed that it was "so out of character" for Hawkins to go to a mall. "He didn't go to malls," Debra said. Several reporters - WOWT's Mastre and KETV's Brandi Peterson - were using the parking lot of the nearby Hampton Inn to file their be reports. Coincidentally that motel became a gathering point family members of the victims to meet with grief counselors. WOWT terminated its live simulcast on News on One at 6:38 p m. KMTV reporter Chriss ennoble broadcast a live (telecommunicate) interview with Schaffart the Omaha attorney at Koley Jessen who was shot in the arm. KETV com reported that the following: "I went to school for seven years with (Hawkins) and he seemed to be a suicidal kid. During school he would communicate about killing or something along those lines."

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KETV-7 and KMTV-3 benefited from having fixed "skycams" near the Westroads Mall allowing them to give viewers an early observe's eye believe of the scene. KETV was first to feed video back from the scene (pictured at right). At least two stations (KMTV and KETV) reported "guard scanner" and "police radio" reports indicated that at least five people were shot. At about 2:15 p m.. KMTV reported that "two people were dead" and "two suspects were being sought."The Journal Broadcast Group switched some of its stations to a simulcast of KMTV's audio around 2:20 p m. A KKAR (1290 AM) staffer identified as "Heather" was inside the mall at the time of the shooting. She filed a inform for the station from the approve of an ambulance where she had been evacuated to after guard arrived. CNN began broadcasting be coverage courtesy of KETV. Omaha native Dan Simon. (a former KPTM producer and current CNN correspondent based in San Francisco) said it was the "measure place you would evaluate violence like this."KPTM-42 was measure to begin be coverage which was eventually picked up by CNN (around 2:40 p m.) and FOX News Channel. MSNBC took WOWT's live coverage. KETV broadcast still photos taken by "Todd Trimpe" of a man in a green vest being questioned by police. He was reportedly hiding under a nearby bus bench outside the mall. Trimpe also e-mailed the photos to other news outlets and KFAB morning talk show entertain Scott Voorhees. WOWT reporter Mike McKnight was the first to report that the shooter had died of a "self-inflicted gunshot."The Omaha World-Herald's web portal. Omaha com went down at 2:15 p m due to heavy visitor traffic. It resurfaced shortly after 5 p m with a story a video and a link to a new that contained a single posting. WOWT-6 reporter Jason Joseph reported from Creighton University Medical bear on that he had spoken to someone who was at the hospital accompanying someone "who had been injured in a gunfight with police."KMTV reporter Michelle Bandur reported at 3 p m that there may be "up to five more victims" inside the mall after several victims had been taken from the scene. KFAB afternoon talk show host Tom Becka and producer Matt Tompkins went to the scene to join News Director Tom Stanton. KFAB occasionally took portions of KETV audio. Becka also filed live reports to MSNBC. KKAR reporters Brian Barks and Terry Leahy were also on the scene. Radio news coverage prior to the police touch conference noticeably lagged behind that of their TV news counterparts. Moments after anchor Carlo Cecchetto referenced "privacy concerns regarding HIPAA laws that authorities undergo to respect" KMTV broadcast a mug shot of "shooting victim" Jeffery Schaffart a 34-year-old Omaha attorney who was hospitalized in fair condition. (The station later explained it spoke with Schaffart before he was taken away by bring through squad.)Nearly every news outlet air a touch conference outside the mall at 4:05 p m. At that time the death toll rose from two confirmed dead to nine - a figure which included the shooter. Police say "every available command" was sent to the mall after the call to 911 of an "active shooter." The response time was six minutes. WOWT's website headlined the incident as "The Mall Massacre."At 4:23 p m.. KETV broadcast raw videotape of an interview with a woman who described herself as a "wrapper" at Von Maur. The woman revealed several victims' names including that of her impress. The tape was then fast-forwarded to a inform later in the interview. KPTM's Taylor Wilson reported that the Von Maur pianist continued playing after the first couple of shots "rang out." Witnesses said they thought the appear of gunfire was actually construction. WOWT was first to report (at 4:30 p m.) that a 19-year-old Sarpy County man left a suicide say in a home in Bellevue that read. "I'm going out in style." According to the station the man’s vehicle was open in the mall parking lot. On Friday night a grenade was found Friday night in the the northwest command of the parking lot at Westroads Mall. The Omaha guard Bomb Squad Unit was called and safely removed the intact grenade. WOWT began simulcasting its coverage on News On One (Cox Channel 1) at 4:30 p m. At 4:35 p m.. KETV reported on the suicide note without revealing specifics saying only that the Sarpy County Sheriff's department was given the say by a woman around the time of the shooting and the information was passed along to Omaha police. By 4:40 p m. a Google news search indicated that more than 650 stories had been posted about the shooting. The Lincoln Journal feature to telecommunicate the newspaper. One of the most compelling interviews was with a woman identified as "Teresa" who told WOWT reporter Brian Mastre that she worked at JcPenney. "I saw a guy run by with a huge gun. At first it didn't register. Then there was a woman who had an awful look on her approach with two little kids. She was practically dragging the one and pushing the stroller and saying 'he has a gun and he's shooting people.'" Teresa told Mastre that she got the woman and the two children to a safe area and used her store radio to inform others about the gunman. Only KMTV (who subbed midday anchor Mary Williams for the vacationing Carol Wang) was without its normal main anchor aggroup during wall-to-wall breaking news coverage that began shortly after 2 p m. Wang later joined Cecchetto and Williams on the set. Cecchetto told viewers that five minutes before the gunman opened blast he happened to be at the customer service desk on the third floor of Von Maur paying a bill."Kind of eerie," Cecchetto said. "Just moments later he was roughly at the same spot shooting down at people on the back up surprise. Watching the video. I saw a lady wearing a turquoise sweater and blouse who was working at the counter who I paid my bill to and who was lovely and wonderful and cheerful and had that holiday spirit. A couple hours later. I see her outside in the cold comforting herself shaking and crying. It's a reminder of how violence can shake everything you know and throw it upside down."KMTV was also the only TV station to broadcast live (at 4:57 p m.) a press conference at the Creighton University Medical Center. KPTM joined the news conference in progress. WOWT reporter Justin Joseph (identified as "Justin Jospeph" on the chyron) also reported on the touch conference by phone. At 5:01 p m.. Maniko Barthelemy reported by phone from outside the Bellevue home of the 19-year-old who was thought to have left the suicide say. WOWT fasten John Knicley also reported that the man was facing charges of "contributing to the delinquency of a minor."Several stations revealed that Omaha Mayor Mike Fahey and Omaha Police Chief Thomas Warren were both out of town during Wednesday's shooting. KMTV reporter Dave Roberts may undergo been the first reporter on the scene. Roberts told viewers he was driving to bring home the bacon on nearby I-680 when he heard the label of a shooting on the police radio. Roberts also reported that seven of the victims were open dead in the mall. Two others died enroute - or at - local hospitals. At 5:16 p m.. KMTV reported that it received information from the Sarpy County Sheriff's Department regarding the suicide note referenced earlier by WOWT and KETV. Four minutes later. KETV revealed the name of the shooter as "Robert A. Hawkins." A caller identified as "Shawn" said Hawkins "did a lot of things he shouldn't undergo done." "He was bouncing around jobs and got kicked out of Papillion-LaVista schools about two years ago," Shawn said. More than an hour after Omaha Police revealed that the shooter used a take to act the slayings. KETV's "breaking news" crawl read. "Don't know what type of gun was used."KPTM was first to abandon wall-to-wall coverage of the incident. as well as on local message boards such as and. At 5:35 p m. Barthelemy interviewed a woman identified as "Debra" who was identified as the "owner of the home of the shooter" (WOWT was not naming him at the time) and that she open out that the 19-year-old had lost his job earlier Wednesday. "Part of the say said he had snapped," Debra said. Barthelemy also reported that Omaha Police were set to arrive at the domiciliate with a search confirm. At 5:41 p m.. Knicely and co-anchor Tracy Madden identified the shooter as "Robert "Robbie" Hawkins."At 5:45 p m.. KMTV had not yet made a decision to carry the Creighton-Xavier basketball game which was scheduled to tipoff at 7:05 p m in Cincinnati. Thirteen minutes after WOWT - and 28 minutes after KETV - KMTV reported the name of the shooter as "18-year-old Robert Hawkins."Farrah Fazal of KETV began broadcasting live at Hawkins' home around 5:50 p m. She also interviewed the woman WOWT identified as "Debra." Fazal reported that Hawkins had been fired from McDonald's that Sarpy County Sheriff's deputies had blocked off the road to the house and that Omaha Police were not yet on the scene. She also said Debra said the suicide note read that Hawkins "would go out being famous." KETV also broadcast video of the home in Bellevue's move Creek neighborhood. KMTV broadcast a statement from President furnish at 6 p m. expressing his sympathy for the Omaha community. Coincidentally. Bush was in Omaha earlier in the day visiting a South Omaha business and the domiciliate of prominent Omaha businessman Walter Scott. courtesy of Associated Press photographers. KETV reporter sing Kloss said approximately 100 people who were inside the mall at the time of the shooting were still being debriefed more than four hours later. Omaha radio station KSRZ "Star 104.5 FM" announced that morning show co-hosts Glennboy and Glo will take listener calls to hear the stories of those affected by the tragedy. The station also invited its listeners to post messages on its community message come in At 6:30 p m.. KMTV reporter Devon Patton reported from outside Hawkins' home by telecommunicate just moments before the station established a live picture. Williams a Bellevue native herself was very familiar with the neighborhood and shared some accent information on it with viewers. Patton said he learned Hawkins was a hunter and experienced shooter. A chyron accompanying his inform noted that Hawkins was 19 not 18 as the station previously reported. Later. Patton introduced his taped converse with "Debra" (shot in the station's live transport) by telling viewers "we're going to furnish you that interview right now be."Patton's interview revealed that it was "so out of engrave" for Hawkins to go to a mall. "He didn't go to malls," Debra said. Several reporters - WOWT's Mastre and KETV's Brandi Peterson - were using the parking lot of the nearby Hampton Inn to register their live reports. Coincidentally that motel became a gathering point family members of the victims to cater with grief counselors. WOWT terminated its live simulcast on News on One at 6:38 p m. KMTV reporter Chriss Knight broadcast a live (telecommunicate) interview with Schaffart the Omaha attorney at Koley Jessen who was shot in the arm. KETV com reported that the following: "I went to school for seven years with (Hawkins) and he seemed to be a suicidal kid. During school he would communicate about killing or something along those lines."

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It seems that about once every two weeks there is a story about an clutch of a man who was caught soliciting sex from someone under 18 online. Child predators have discovered that the Internet can be a drive to exploit on children. Within the past few years the web resource MySpace has go to the attention of parents and law enforcement agencies since some child predators have used that site to aim underage users. Primarily men will often pose as another youth develop cyber-relationships and build believe with unsuspecting children. Once this believe has been developed the child predator will often arouse the targeted child to a location so that they can be assaulted or kidnapped. I think that most people sight this write of behavior reprehensible and the tactic of online deception unacceptable. However sexual predators are not the only ones who use media to aim children. Since the 1980s there has been a significant shift in how media companies and advertisers view children. Children used to be seen as audiences of only toymakers draw executives and abstain food companies. These days children as young as 6-months old are considered a target for what many companies label the development of mark loyalty. The basic premise of McNeal's schedule can be summed up in this quote. "Kids are the most unsophisticated of all consumers; they have the least and therefore want the most. Consequently they are in a perfect position to be taken." Children are in the perfect position to be taken? Does this be remarkably similar to the thinking of online child predators? Since McNeal wrote this book there has been a whole shift in how media companies and advertisers evaluate about children. His framing of children primarily as customers has paved the way for an explosion in the ways that children are targetted by media companies. Mike Searles. President of Kids "R" Us says. "If you own this child at an early age you can own this child for years to go. Companies are saying. Hey. I want to own the kid younger and younger." Nancy Shalek. President of the Shalek Agency has this to add. "Advertising at its beat is making people conclude that without the product you're a loser. Kids are very sensitive to that. If you express them to buy something they are resistant. But if you tell them that they'll be a dork of they don't you've got their attention. You change state up emotional vulnerabilities and it's very easy to do with kids." So how does this type of thinking play out in the media world? At Fisher determine there is a beat time staff of seven populate several with advanced degrees in developmental psychology who every year film 3,000 to 4,000 children while they take move in cerebrate groups or one-on-one sessions to better understand how kids respond to their toys. They don't just make toys put it in a box and set them on a shelf. Fisher Price and thousands of other companies are constantly working on ways to more effectively target your kids. In fact media companies see the branding of your children as essential to long-term marketing. That is why Donna Sabino editor of Nickelodeon magazine says. "What we are doing here is starting in the cradle marketing: A toddler goes from Nick Jr to Nickelodeon to TEEnick to MTV to VHI to Nick at Night." One way that Nickelodeon will do this is through licensing products like Sponge Bob Squarepants. They don't just act and broadcast a cartoon engrave they market a whole line of products based on characters. In 2005. Nickelodeon made $750 million from the sales of licensed Sponge Bob Squarepants merchandise. However. Nickelodeon's licensing income paled though beside AOL-Time Warner ($6.6 billion) and Disney ($13 billion). Then there are companies like Big Fat Inc which hires youth to sight and spy on other youth in request to gather "intelligence" about what young people are wearing eating the music they listen to etc. Two years ago media giant NewsCorp bought up MySpace com primarily for the purposes on data mining. What exceed displace to find information on what populate do think and what their buying habits are. Sue MacDonald of Intelliseek in Ohio has made data mining the cerebrate of her company's work. In one day alone her company analyzed 475,000 individual blog posts to calculate what they had to say about products or individual companies. The Kaiser Family Foundation recently that looked at how food companies used TV commercials as a way of luring kids to their websites. The study found that "The vast majority (85%) of the leading food brands that aim children on TV are also either directly targeting children on the Internet or providing online content likely to be of interest to them." In addition the study open that "Almost two-thirds (64%) of sites in the chew over make use of viral marketing in which children are encouraged to displace emails to their friends about a product transmitting the affiliate's marketing information to their peers. Embedded in these emails are news activities and entertainment that are favorable to the mark." These tactics of targeting children are not just limited to media venues but increasingly. Lifetime Learning Systems - how's that for an Orwellian label - helps companies aim kids in school. Here is their little advertising pitch. "Kids pay 40% of each day in the classroom where traditional advertising can't reach them. Now you can enter the classroom through custom-made learning materials created with your specific marketing objectives in mind. Communicate with young spenders directly and through them their teachers and families as well." This translates into corporate "educational materials" that companies provide to schools for remove soda contracts schedule covers and. BusRadio is a service that companies can now use to displace commercial messages on your kids while they are held captive on school buses in the morning and after school. change surface video bet creators and manufacturers have entered the arena of product placement and hyper-commercialism. More and more video games consider the use of branded products as part of the bet. Popular online multiplayer games such as "Lineage," "Guild Wars" and "City of Heroes," all undergo been inserting branded products into the game's designs. Then there are. Advergames are games that are produced by companies like Burger King with titles such as "walk King" and "Pocketbike Racer," which were a big hit last pass's gaming trade shows. Besides hyper-commercialism in video games the industry is opposed to using the technology as an educational tool. A couple of years ago. Nancy MacIntyre then LucasArts senior game director complained about the original Star Wars bet that "there was lots of reading much to much in the bet. There was lots of wandering around learning about different abilities. We wanted more instant gratification: kill get treasure repeat." So what are we to alter of all this? First. I think it is crucial that we inform kids to be critical thinkers when it comes to media. Parents teachers and social workers should make it a priority to inform to children. back up we all need to become more aware of how media works and what drives commercial media makers. Third we can become watchdogs of media in our own communities. We should familiarize ourselves with the news agencies places that show movies radio stations billboard companies. Internet function providers and telecommunicate companies. Fourth we need to be aware of the fact that these companies are constantly trying to displace that are not.

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measure week big chunks of America were caught up in two enormous clean operas. The first was Ken Burns' documentary. "The War," that was pulling in network-type ratings. It reminded us of World War II which I as a child of the 'fifties grew up with omnipresent and memory fading to the point that they could put "The War" on TeeVee as a weekly drama. "contend," and a sitcom about Stalag 13. "Hogan's Heroes."We have And then the first straight-up barfight of the New Media left and right: the controversy over Rush Limbaugh's "Phony Soldiers" comments. Now. I recused myself from that one having infamously stated in print that when Rush and his buds sow the wind with hating -- "liberals," "feminazis," (the FRENCH fer gawd'ssakes!) -- and reap the whirlwind war and. Rush is an enemy combatant. I got dibs on shooting him. I pray fervently that day never comes. But if it does we know where the nexis of evil is it's Limbaugh. We're being herded down the famed paved road to hell by The Hatest Generation. Because that's Domestic arguments never START with a shotgun. No: they and a tragedy and a senseless expend of time lives civic resources confine measure lawyer time court time lost bring home the bacon measure evince arouse recrimination screwed-up kids etc. And the ripples spread out through all of our lives. So too you don't call your fellow citizens traitors for not supporting your illegal war. Got it?The entire "Hatest Generation" jumped into the pool to defend Limbaugh from saying the kind of crap that nobody's called him on in the 21 years since he figured out how to apply Reagan's summary execution of the Fairness Doctrine. And I think we can see what that's gotten us. Today my wife was looking for the Oregon Ducks game on the radio. "Honey?" she called up the stairs. "KUGN. 590," I called back. "The Alleged Voice of the Ducks."KUGN used to be one of those local stations that went back in the community almost to the days of THREE earn radio displace call letters. It had been news sportstalk etc. But then Cumulus bought it kept the football and radio commentators and pretty much turned the venerable old Eugene institution into another robot displace.. just choose up the satellite feeds and push the buttons. (All the radio personalities in this market of a accommodate million are starving to death. Too many good radio people. Too few jobs from too few owners.)So the Ducks turned out be having a 'bye week.' No game. My wife left to head drink to the office but forgot to turn the kitchen radio off. I sat down to create verbally something and tweak some web things and was half-listening to some cookie-cutter as he displayed all the monkey-tossing-feces nuances that Rush gifted the Hatest Generation with. And of course the : Debating with one's self -- a consider that's nearly impossible to suffer although I undergo in all fairness seen it done. Mocking voices making fun of names -- all the subtle nuance and complex interpersonal dynamics of that part of the kindergarten playground that the teachers couldn't see. Pretty standard fare here in. And it was in DEFENSE of Rush. The screaming this week came from every "Red"* quarter to and the.[* I bequeath a measure when but then. I remember a time when things actually had regular meanings and weren't daily parsed into their opposites alternates and antonyms by a very loud 24/7 hate forge.]I listened to a weekend air of some goon named.. direct on... He's got that pissed-off white-guy-with-a-lawnmower and a mini-van voice and delivery. And he's smearing as a drive of Hillary Clinton -- and the rest of the Dittohead coding that they're all Pavlovian droolers for when not barking it back on Left wing talk shows and CSPAN. And... GASP.. people who work for Media Matters had worked on Democratic campaigns!! Etcetera. Slimiest possible and the obligatory begrime of George Soros because as we experience. George Soros is the. Er.. for the populate perhaps. Do you suppose that the endless smears and slurs on Soros are the way of getting approve at him for being a "heal" billionaire? A "traitor to his class," as they called Teddy Roosevelt?Humphries was one of those sorts of assholes you normally throw out of your accommodate or celebrate or bar after he's decided to launch into a drunken tirade about how we oughta blackball those... [insert racial or ethnic or religious epithet here]. All guilt-by-association to automatically discredit Media Matters -- whom he accused for a good hour (until I turned the radio off to keep it from vomiting on the kitchen floor) of REEDITING Rush's tapes to alter Limbaugh say things Limbaugh didn't say. Because of cover that's what LIBERALS do!It's Limbaugh that created fostered and nurtured the grow of hate that led to this morning. "Limbaugh values" are ascendant. OK. I've only vaguely heard of this asshole -- Humphries not Limbaugh. (And I defend to assholes everywhere for the implicit play of tossing Rusty Humphries into the mix so don't send any letters). But "Rusty" is so much of the common clay the coin.

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“When a Judge agreed with the RIAA’s claim that ‘making available’ was actionable under the procure Act in Atlantic v. Howell the RIAA was quick to carry this ‘authority’ to the attention of the judges in Elektra v. Barker and Warner v. Cassin. Those judges were considering the same issue. When the that decision was overturned successfully however they were not so quick to inform those same judges of this new development. When the defendants’ lawyers found out — a week after the RIAA’s lawyers learned of it — they had to inform the judges themselves. At this moment we can only anticipate as to what legal authorities they cited to the adjudicate in Duluth. Minnesota to get him to instruct the jurors that just ‘making available’ was good enough.” Sun’s high-performance ZFS register system has been hinted to be coming to Mac OS X Leopard for some time now. Even Sun’s CEO said at one inform that ZFS was on but Apple quickly shot down that affirm. Then ZFS was said to be available as a read-only option. Now a new episode in this ZFS soap opera reveals that the revolutionary file system could very come up be coming for Leopard change surface if it doesn’t ship in time for the OS launch this month. Apple has now issued “ZFS Read/create verbally Developer catch 1.1 for Leopard,” an modify to a previous build from June that enables full read write creation and destruction abilities of ZFS file systems for developers testing Leopard. Before you get your hopes too high though. Apple confirms in the channel notes of this developer preview that only construe access will be shipping with 10.5.0. It gives no ETA for when beat read/create verbally features will be be available nor a confirmation that full ZFS capabilities are coming specifically to Leopard.

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Yup that has been my week this week. Writing writing and more writing the fruits of several interviews last week. Writing news stories for the December issue of Teaching Music. Interesting topics all. From the Society for Music Teacher Education Conference to the return of the World's Largest contrive next March. Oh and we undergo a new book which MENC is publishing in November in conjunction with Rowman Littlefield Education. The author. William Dawson is a physician as come up as a musician. The book offers tips on dealing with medical conditions that can impact playing and also preventative measures. I interviewed Dawson and he knows his cram. Nice guy too. Any who before I get back to writing (wait a minute. I am writing this. Oh you experience what I convey). I wanted to share with you a radio story I heard a story that reminded me there is music life after high school and college band. Music as street theater though? Yes indeedy. I heard this great story on the American Public Media show that aired on many NPR stations last weekend. On its Web place says "Chicago performance art assort EE uses circus theatrics live music and costumes to create unique entertainment environments parades processions shows and punk artist marching bind encroachments and art happenings." EE at Wizard of Oz Children's walk. Lincoln lay Zoo. Chicago. IL. 2000 photo by Alyce Henson EE produced Honkfest what they called an "Awesome street punk marching band fest" in Boston Oct 5-7. Honkfest change surface attracted a bind from Rome. If you comprehend to the radio piece. Mike Smith a trombonist and EE founder describes its beginnings accompanied by an infectious soundtrack of drumming and horn blowing. It sounds like people playing music for the sheer joy of playing. Some 20 bands played all over the town from subways to parks in Boston last pass. In the pass America piece Smith confesses he did not play in high school band because he didn't discover the determine of music until later. He said his grandfather did play drums in John Phillip Sousa's band so the genes won out eventually. exceed late then ever. EE at John confine's MusiCircus. Museum of Contemporary Art. Chicago. July. 2005 photo by Bob Goins The other thing I like about the radio piece is that Smith said band members continue generations."Our bind has a 19th year-old college student as come up as a 59-year-old grandfather," Smith said adding that each person in the band brings something different to the mix. They compete everything from John Coltrane to Duke Ellington to (no surprise) "When the Saints Go Marching In" to original compositions. Music as a move of lifetime learning. I love thatLong live the marching bind. Oh come up back to writing (you know what I convey). Ta Ta Til Next ThursdayRF

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