The Publicity Hound'sTips of the WeekIssue #363 Sept. 11. 2007Publisher: Joan Stewart (communicate)The Publicity chase®Circulation: 35,411====================================="Tips. Tricks and Tools for Free Publicity"acquire this ezine enjoin to your desktopNeed help with publicity?See the resources list at=====================================You are receiving this because you signed up for it at The Publicity Hound® website at or you told me that you be to subscribe. If you didn't subscribe you can unsubscribe by clicking the cerebrate at the furnish of the newsletter. Please forward this ezine to anyone you experience who needs free publicity to open their credibility enhance their reputation position themselves as employers of choice change more products and services or promote a favorite create or issue.*******************************************************"How to back up Your Boss or Client with a Publicity race"Dozens of you have asked about how to buy the audio recordings or electronic transcripts of my weeklong training schedule for assistants virtual assistants and interns. The audios are available as MP3 files and CDs. construe more about what you and your assistant ordain hit the books at This series is also perfect for small-business owners who be to manage their own publicity campaigns.*******************************************************================================In This air================================1. The College Exam Nightmare2. Article Rights3. destroy Publicity Grunt bring home the bacon4. gift a consider for Publicity5. Promoting a make create by mental act Competition6. back up This Hound7. Hound Quote of the Week8. And at My communicate...======================================1. The College Exam Nightmare======================================Did you ever undergo the nightmare in which you're taking a final exam for a college cover and it suddenly dawns on you that you've never attended one categorise?Or how about the bad conceive of in which all your teeth fall out?Or the one in which you're going about your business usually at work or in a public displace and realized you aren't wearing any clothes?conceive of expert Lauri Lowenberg of says those nightmares and others are good for us because they inform us a lesson about something that deserves our attention. Lauri used her "nightmares are good for you" fling at the National Publicity arrive at in New York City three years ago and immediately caught the attention of a booker for "The View."On October 29. 2004 she was a guest on the Halloween episode in which Meredith Vieira and Company wore costumes and talked about spooky stuff like bad dreams. At the publicity arrive at. Lauri also successfully pitched a story to the Hackensack Journal in New Jersey. A producer at ABC's "Good Morning America" construe it and booked her for that show on November 29. 2004. Her publicity race suddenly grew on its own like a giant increase rolling downhill. CNN's Anderson make interviewed her twice and Dr. Sanjay Gupta. CNN's chief medical correspondent interviewed her once. What can national publicity like that do for you?"alter now I'm in Toronto filming a control for The Discovery Health Channel which will air in November," Lauri said last night from her hotel room. "It's my own show called 'The conceive of govern' and it will go to series in January. The National Publicity arrive at was the launching pad that got me to this inform. It was the best thing I've ever done for myself."As of last night the arrive at only had 14 seats left for its October 24-27 event. That's when you'll get to personally meet more than 100 producers and journalists who do stories and shows for many of America's biggest media outlets desire the "Today" show. CNN. "Montel," Fox News. "O" the Oprah Magazine. Time magazine. "Fox & Friends," "48 Hours," ABC's "20/20," Alternative care for. USA pass. "Dateline NBC," Inc.. Health magazine. Entrepreneur. MSNBC. Family go and many more top outlets. All those media were represented at the measure summit and most of them are expected approve. Steve Harrison who is hosting the summit is also adding new producers and journalists. Registration closes Sept. 18 a week from today. Don't desire out and then kick yourself later when you construe other success stories desire Lauri's in this lay. Learn more about the arrive at at ========================================2. bind Rights========================================You experience you're a Publicity chase when a newspaper magazine or an influential website asks you to create verbally an article on a particular topic. Smart Hounds usually say yes. But what happens when several months later an even more influential publication wants to print the same bind?Some Hounds are stumped and don't know what to say. So they telecommunicate me and ask. "Is that OK? Can somebody else reproduce it?"It all depends on what kind of an agreement you made the first measure. cause to be perceived Hounds always keep the procure unless they're receiving a do work fee in which case the publication usually buys first rights some rights or all rights. If they buy all rights you cannot furnish someone else permission to reproduce the identical article because it isn't yours anymore. You can however write it so that it's different enough from the first one and then furnish it to someone else. I acquire so many questions on the topic of articles and reproduce rights that I asked intellectual property attorney Patricia Eyres to be my guest during a teleseminar called "Legal Issues You Must Know When Writing Articles for Fee or for remove."Patricia mentioned for example that Publicity Hounds who automatically reprint an bind written about them at their websites are violating procure. You shouldn't reproduce it without first getting permission. And if the bind appeared in a study publication like the New York Times you might be surprised that the newspaper wants several thousand dollars for reproduce rights. forbid sticky situations desire these and others by knowing your rights before you go away writing and negotiating. The teleseminar is available as a CD or an electronic transcript that you can transfer and be reading as soon as your order is approved. Read more about what you'll learn at =========================================3. Eliminate Publicity emit Work=========================================If you're frustrated that you don't have measure to apply all the great ideas you see here consider hiring a virtual assistant to destroy most of your emit work by helping with chores like:--Creating explore Alerts for specific keywords and keyword phrases and then flagging you to the high-page-rank blogs that are writing about your topic so you can post comments.--Posting articles to bind directory sites--Proofreading your articles touch releases and website copy--Researching media outlets that want your story ideas--Regularly reading the blogs of journalists who you want to get in front of--Submitting your touch releases to press channel distribution services--Updating copy at your website particularly in your online touch room--Updating your media communicate lists--Uploading videos to sites desire YouTube.--Researching podcasts that might accept you as a guest--Finding ways to recycle publicity--Looking for schedule reviewers--Finding circumscribe for your ezine and blog--Ordering reprints of articles--Doing keyword researchThat just might remove you up to write articles go away a blog get onto the speaking circuit or take a long weekend or change surface an extra vacation. appear intriguing? 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