Runway the Culver City based editorial rental company is currently providing the American Film Institute with editorial systems and support so that it can keep film fans informed of everything happening at its 21st Annual AFI Film Fest. The festival runs from November 1st through 11th in Los Angeles.
A premier supplier of state-of-the-art editorial technology. Runway has set up and is maintaining a complete and highly sophisticated editorial operation for AFI that includes six Final Cut Pro editing workstations and a 7-terabyte Apple Xsan storage system. AFI will use the gear to produce short video features through the run of the festival encompassing filmmaker interviews sponsor loops trailers red carpet events panel discussions parties and other happenings. The media will be posted to AFI’s website and distributed to broadcast media often within 24 hours. In addition to the systems and equipment being used all of the gear will be housed at one of Runway’s sister companies iO Film. Located across the street from The Arclight Cinemas (AFI’s home base during the festival) iO Film is so close to the action that it proves invaluable to turn around time in producing festival content.
This is the second consecutive year that Runway has supported AFI and what is considered one of the world’s most prestigious film festivals. “We are proud to work with AFI and to support the work of so many wonderful filmmakers,” said Runway president Howard Brock. “We are especially excited to be able to assist with the festivals communications program which has helped to turn it into a global event.”
During the festival the editorial operation will be operating in high gear. As many as a dozen camera crews will be in the field each shooting as much as four hours of material per day. “Crews will begin shooting filmmaker interviews at 10:00 in the morning and will carry on through the parties late at night,” explained Jose Guzman the festival’s video production supervisor.
Two of the six editing workstations will be dedicated solely to ingesting media into the Xsan and outputting edited segments. The other four workstations will be manned by editors working around the clock. “It is a very efficient workflow,” noted Guzman. “It is helping us to make the festival much more interactive. People can go home and within 24 to 48 hours watch footage of events they attended.”
The workflow was designed by Runway with both speed and flexibility in mind. It had to be able to seamlessly accommodate that various acquisition media used by the festival’s production crews which included DV. DVCPro HD and Digi-beta. It also had to be able to output media for both the web and varying broadcast outlets. “The myriad of acquisition and output media make this event a microcosm of the industry as a whole,” noted Brock. “It’s what we do all the time.”
In such a hectic high pressure environment the support provided by Runway technicians is crucial to keeping things operating smoothly. “With so much activity going on it is a great relief to have Runway providing the systems and technical support,” Guzman said. “I don’t have to think about it.”
Additional support is being provided to the festival by other sister companies of Runway specifically Lightning Media and The Post Group. Lightning Media is providing conversion and duplication services while The Post Group is providing film transfer and color correction services as well as video decks and related gear.
Founded in 1992. Runway introduced 24/7 tech support for digital editing and finishing of films and television. Today Runway’s experienced team of certified technicians are widely recognized for their ability to deliver “anytime anywhere support” for a range of technologies that include Avid. Apple and multiple storage solutions. Runway creates complete production solutions for clients based on their specific requirements. Everything from design and configuration to integration training and on-going support is provided by Runway and its partners.
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Related article:
http://blog.digitalcontentproducer.com/briefingroom/2007/11/08/runway-helps-afi-film-festival-stay-connected/
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