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"Public Relations And Corporate Blogging" posted by ~Ray
Posted on 2008-12-27 19:40:12

To inform the relationship I had to describe the differences between public relations strategy and media relations. Additionally the challenge was put to me within the context of public relations agencies and how the bring home the bacon they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you expect that agency's chief business to be media relations or the ability to place stories in media publications. I explained in detail how media relations professionals would approach the process of placing a story. In the process I also described public relations strategy. To help explain public relations strategy I related a story about my time at RedV Network where as Marketing Director for the company I was marketing pop-up protection software to ISPs. This was in 2002 and at the time three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through spam viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to understand their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as part of their services. I wrote about this story in an article in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to pitch these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with spam viruses and pop-up's and so journalists were willing to create verbally and print such stories as they were very relevant to their audiences. Returning to the original question of how public relations relates to corporate blogging. I would say that if you are blogger you have to develop a public relations strategy for your products and services. You have to understand how your product related to your customer's current concerns and issues. As a corporate blogger to find out about those concerns and issues you undergo to identify the blogs in your community bid to those blogs and monitor them. Over measure you will gain an understanding of the most important themes in a community. In my schedule. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- Green technology for cars and trucks.- Bashing both the Ford and General Motors management teams for doing a poor job of running their companies. If any company in the auto industry wrote a blog and was able to put their products within the context of all three issues in any posts then that affiliate would undergo a exceed shot of being more relevant to readers. Public relations strategy for bloggers is partly how you create your content strategies for a communicate. To explain the relationship I had to describe the differences between public relations strategy and media relations. Additionally the challenge was put to me within the context of public relations agencies and how the bring home the bacon they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you evaluate that agency's chief business to be media relations or the ability to place stories in media publications. I explained in dilate how media relations professionals would approach the process of placing a story. In the process I also described public relations strategy. To help explain public relations strategy I related a story about my time at RedV Network where as Marketing Director for the affiliate I was marketing pop-up protection software to ISPs. This was in 2002 and at the time three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through spam viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to solve their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as move of their services. I wrote about this story in an article in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to pitch these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with spam viruses and pop-up's and so journalists were willing to write and print such stories as they were very relevant to their audiences. Returning to the original challenge of how public relations relates to corporate blogging. I would say that if you are blogger you have to develop a public relations strategy for your products and services. You have to understand how your product related to your customer's current concerns and issues. As a corporate blogger to find out about those concerns and issues you have to identify the blogs in your community bid to those blogs and monitor them. Over measure you will obtain an understanding of the most important themes in a community. In my book. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- Green technology for cars and trucks.- Bashing both the Ford and General Motors management teams for doing a poor job of running their companies. If any affiliate in the auto industry wrote a blog and was able to put their products within the context of all three issues in any posts then that company would have a better shot of being more relevant to readers. Public relations strategy for bloggers is partly how you develop your content strategies for a blog. Blogging is all about starting a conversation with another individual. I don't mind if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit circumscribe and links from comments on this blog if I think you are just making a sales pitch or trying to increase your SEO standing.

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Related article:
http://pr.typepad.com/pr_communications/2007/11/public-relation.html

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"Public Relations And Corporate Blogging" posted by ~Ray
Posted on 2008-12-27 17:10:13

To inform the relationship I had to exposit the differences between public relations strategy and media relations. Additionally the challenge was put to me within the context of public relations agencies and how the work they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you evaluate that agency's chief business to be media relations or the ability to place stories in media publications. I explained in detail how media relations professionals would approach the process of placing a story. In the process I also described public relations strategy. To back up explain public relations strategy I related a story about my time at RedV Network where as Marketing Director for the affiliate I was marketing pop-up protection software to ISPs. This was in 2002 and at the time three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through e-mail viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to solve their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as part of their services. I wrote about this story in an article in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to pitch these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with spam viruses and pop-up's and so journalists were willing to write and print such stories as they were very relevant to their audiences. Returning to the original question of how public relations relates to corporate blogging. I would say that if you are blogger you have to develop a public relations strategy for your products and services. You undergo to understand how your product related to your customer's current concerns and issues. As a corporate blogger to find out about those concerns and issues you undergo to identify the blogs in your community subscribe to those blogs and monitor them. Over time you will gain an understanding of the most important themes in a community. In my schedule. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- color technology for cars and trucks.- Bashing both the Ford and command Motors management teams for doing a poor job of running their companies. If any affiliate in the auto industry wrote a communicate and was able to put their products within the context of all three issues in any posts then that affiliate would have a better shot of being more relevant to readers. Public relations strategy for bloggers is partly how you develop your circumscribe strategies for a communicate. To explain the relationship I had to describe the differences between public relations strategy and media relations. Additionally the challenge was put to me within the context of public relations agencies and how the work they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you expect that agency's chief business to be media relations or the ability to place stories in media publications. I explained in detail how media relations professionals would approach the process of placing a story. In the process I also described public relations strategy. To help explain public relations strategy I related a story about my time at RedV communicate where as Marketing Director for the company I was marketing pop-up protection software to ISPs. This was in 2002 and at the measure three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through spam viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to solve their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as move of their services. I wrote about this story in an bind in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to pitch these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with spam viruses and pop-up's and so journalists were willing to write and print such stories as they were very relevant to their audiences. Returning to the original question of how public relations relates to corporate blogging. I would say that if you are blogger you undergo to develop a public relations strategy for your products and services. You have to understand how your product related to your customer's current concerns and issues. As a corporate blogger to find out about those concerns and issues you have to identify the blogs in your community subscribe to those blogs and monitor them. Over measure you will gain an understanding of the most important themes in a community. In my book. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- color technology for cars and trucks.- Bashing both the cover and General Motors management teams for doing a poor job of running their companies. If any company in the auto industry wrote a communicate and was able to put their products within the context of all three issues in any posts then that affiliate would undergo a exceed shot of being more relevant to readers. Public relations strategy for bloggers is partly how you develop your content strategies for a blog. Blogging is all about starting a conversation with another individual. I don't mind if someone from a affiliate posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to delete or edit content and links from comments on this communicate if I think you are just making a sales pitch or trying to increase your SEO standing.

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Related article:
http://pr.typepad.com/pr_communications/2007/11/public-relation.html

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"Public Relations And Corporate Blogging" posted by ~Ray
Posted on 2008-12-27 17:10:12

To inform the relationship I had to describe the differences between public relations strategy and media relations. Additionally the challenge was put to me within the context of public relations agencies and how the work they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you expect that agency's chief business to be media relations or the ability to place stories in media publications. I explained in detail how media relations professionals would approach the process of placing a story. In the affect I also described public relations strategy. To help explain public relations strategy I related a story about my time at RedV communicate where as Marketing Director for the affiliate I was marketing pop-up protection software to ISPs. This was in 2002 and at the time three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through spam viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to solve their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as part of their services. I wrote about this story in an article in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to fling these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with spam viruses and pop-up's and so journalists were willing to create verbally and print such stories as they were very relevant to their audiences. Returning to the original question of how public relations relates to corporate blogging. I would say that if you are blogger you have to create a public relations strategy for your products and services. You have to understand how your product related to your customer's current concerns and issues. As a corporate blogger to find out about those concerns and issues you have to identify the blogs in your community subscribe to those blogs and monitor them. Over time you will gain an understanding of the most important themes in a community. In my book. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- color technology for cars and trucks.- Bashing both the Ford and General Motors management teams for doing a poor job of running their companies. If any company in the auto industry wrote a communicate and was able to put their products within the context of all three issues in any posts then that affiliate would have a exceed shot of being more relevant to readers. Public relations strategy for bloggers is partly how you develop your circumscribe strategies for a communicate. To explain the relationship I had to exposit the differences between public relations strategy and media relations. Additionally the question was put to me within the context of public relations agencies and how the work they do relates to corporate blogging. First I suggested that when a businessperson thinks of a public relations agency typically you expect that agency's chief business to be media relations or the ability to displace stories in media publications. I explained in detail how media relations professionals would come the process of placing a story. In the affect I also described public relations strategy. To help explain public relations strategy I related a story about my time at RedV Network where as Marketing Director for the company I was marketing pop-up protection software to ISPs. This was in 2002 and at the time three of the largest ISPs were developing stories about consumer’s frustrations with the Internet through spam viruses and pop-ups. The large ISPs developed a public relations and advertising strategy where ISPs were solving their customer’s frustrations with the Internet rather than pushing a connection to the Internet. That's because consumers were more sophisticated than just wanting a connection; consumers wanted ISPs to understand their frustrations with the Internet. ISPs did this by offering anti-spam software virus protection and pop-up blockers as part of their services. I wrote about this story in an bind in 2003 on. The ISP PR strategy was putting their products within consumers current concerns about the Internet describing the relevancy of the ISPs services within the context of the current consumer concerns. There was a massive media relations effort to fling these consumer frustration stories to journalists. The stories were often published because consumers at the time were frustrated with e-mail viruses and pop-up's and so journalists were willing to create verbally and print such stories as they were very relevant to their audiences. Returning to the original question of how public relations relates to corporate blogging. I would say that if you are blogger you have to create a public relations strategy for your products and services. You have to understand how your product related to your customer's current concerns and issues. As a corporate blogger to sight out about those concerns and issues you undergo to identify the blogs in your community subscribe to those blogs and monitor them. Over time you will gain an understanding of the most important themes in a community. In my book. "," I wrote a chapter detailing a blogging assessment of the auto blogging community. I found three big themes across auto blogs. - Conducting reviews of cars this one was pretty obvious.- Green technology for cars and trucks.- Bashing both the Ford and General Motors management teams for doing a poor job of running their companies. If any affiliate in the auto industry wrote a blog and was able to put their products within the context of all three issues in any posts then that affiliate would undergo a better shot of being more relevant to readers. Public relations strategy for bloggers is partly how you develop your circumscribe strategies for a blog. Blogging is all about starting a conversation with another individual. I don't object if someone from a company posts useful and relevant information on my blog. But that information has to be within the context of an existing conversation. I reserve the right to remove or edit content and links from comments on this blog if I evaluate you are just making a sales pitch or trying to change magnitude your SEO standing.

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Related article:
http://pr.typepad.com/pr_communications/2007/11/public-relation.html

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"Blog This - November 10, 2007" posted by ~Ray
Posted on 2008-10-22 08:27:18

A very interesting video that should remind us that what we share on the Web and in social networks (in this case Facebook) is discoverable and usable by people you don't know and could come back in ways you would never expect. I touched upon this a bit in "."I guess we're stuck with the term Social Graph. Jeremiah Owyang does a great job of summarizing what it is and why it's important to business. I can define it for you in ten words. I had the opportunity to finally meet Liz Strauss of Successful (and Outstanding) Blog (gers) during Blogworld Expo. My brief meeting with her was one of the highlights of the show. I also finally met Robyn at Blogworld Expo. Community Manager at MyBlogLog. Robyn also helps bloggers and webmasters increase their income via Adsense. Affiliate Advertising and General Blogging Help. I wrote about my recent experience flying Virgin America over at bub blicio us. Upcoming Events: - Sunnyvale. CA. Oct. 22. 2008Topic: Marketing Business Forum. Chris Shipley interviews Brian Solis - Santa Monica. Oct. 30. 2008Topic: Social Networks - The future of Advertising. Marketing. & HyperTargeting - Beverly Hills. Dec. 16. 2008Topic: Building an Online Brand in a Socialized Media World - Inland Empire. CA. Oct. 15. 2008Lunch Keynote - Chicago. Oct. 10. 2008Keynote: How Arts Organizations Can Thrive in the Digital AgeCisco Training Workshop - Milpitas. Oct. 2. 2008Topic: Social Media. PR. Listening and Measuring - San Francisco. Oct. 1. 2008Keynote: Social Media and PR. Sept. 30. 2008Topic: Social Media Releases for PR - Las Vegas. Sept. 20. 2008Topics: Crossing the Conversation Chasm. New Media PR. & Social Media + Customer Service - New York. Sept. 17. 2008Topic: How Web 2.0 Changed Marketing and PR - New York. Sept. 11. 2008Topic: Return on Participation: Measuring Social Media Strategies - San Diego. CA. August 19,2008Topic: Media Relations is Dead. Long Live Media Relations - San Jose. CA. Aug 7. 2008Topic: The Widget Economy - The Information. Advertising. Next Generation Digital Consumer Experience. August 7. 2008Topic: Supercharging Press Releases. SEO. SMO. MMO - San Francisco. June 18. 2008Topic: PR for Startups - Los Angeles. June 12. 2008Topic: Introducing Conversational Public Relations - Washington DC. June 6. 2008Topic: The Social Media Release - Arlington. VA. June 5. 2008Now is Gone Book Signing and Discussion - Mountain View. May 30. 2008Topic: Guerrilla PR Technology Practices & Working with Social MediaPR 2.0: New Era Of Public Relations - May 20. 2008Webinar Hosted by GlobalLogic - Los Angeles. May 21 2008Workshop: From Seesmic to Digg: An Executive Survey of Social Media Tools & Resources - San Francisco. May 4. 2008Topic: Harnessing Social Networks For Success - San Francisco. May 2. 2008Social Networks as the Next Business PlatformNew Communications Forum 2008 - Sonoma. April 23. 2008Topic PR 3.0?Web 2.0 Expo - San Francisco. April 22. 2008Session: Short Attention-span TheaterBulldog University. April 16. 2008Topic: Social Media and Social ToolsProcter & Gamble Social Media Lab. April 10. 2008Topic: How to Listen. Engage and Create a Corporate Social MapMedia Relations Summit 2008 - San Francisco. April 7. 2008Topic: Crafting a Powerful. Cost-Effective Social Media StrategySun's Social Media Series - Menlo Park. March 31. 2008Customer Service is the New Marketing - San Francisco. Feb. 4. 2008Topic: Listening to Customers Through Social MediaBulldog Reporter's PR University - January 24. 2008Topic: Blogger Relations - January 10. 2008Topic: PR for StartupsAdvanced PR Technology in Practice - San Francisco. Nov. 30. 2007Topic: Social Media and the Evolution of PRBulldog Reporter's PR University - November 15. 2007Topic: Integrating Social Media in PRBlogworld Expo - Las Vegas. Nov. 8. 2007Topics: PR Do's and Dont's + The Art of Blogger RelationsDigital Hollywood - Los Angeles. Nov. 1. 2007Topic: The Future of Advertising. Marketing and Brand BuildingTurnPRon PR Marketing Summit - San Francisco. Oct. 4. 2007Topic: PR 3.0 The Future of PRBulldog Reporter's PR University - July 17. 2007Topic: Supercharging Press Releases. SEO & SocialStarting the Conversation – Palo Alto. June 11. 2007Topic: Social Media and the Future of MarketingPR Online Convergence – Los Angeles. May 16. 2007Topic: PR and Social NetworksWeb 2.0 Expo – April 16. 2007Topic: PR 2.0 and Web 2.0NewComm Forum (Ragan and the Society of New Communications Research) – Las Vegas. March 8. 2007Topic: Social Media News ReleaseAdvanced PR Bulldog Series – Los Angeles. March 2. 2007Topic: Social Media. How to EngageAdvanced PR Bulldog Series – San Francisco. November 10. 2006Topic: Social Media. The Brave New Frontier

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http://www.briansolis.com/2007/11/blog-this-november-10-2007.html

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"Media Relations Manager -- Position Available" posted by ~Ray
Posted on 2008-01-29 20:13:51

MAPLight org an innovative award-winning nonprofit illuminating money and politics is seeking a Media Relations Manager. We would consider either part-time or full-time for this position depending on the candidate. MAPLight org shines a light on the connection between money and politics in unprecedented ways. Our website links campaign contributions with how legislators vote revealing how money and politics affect the specific issues people care about. Responsibilities include: •Earning touch coverage for MAPLight org’s research and achievements•Developing and maintaining relationships with state and national reporters•Writing reports and press materials•Writing and coordinating membership communications such as e-mail and create newsletters •Minimum three years of undergo in public relations or a related field with a solid preserve of achievement•Outstanding written and oral communication skills•Knowledge of American politics•Dedication to MAPLight org’s mission and work This lay is based in Berkeley. California and includes a competitive salary health benefits and paid vacation. To bear on displace cover earn and resume to Dan Newman. Executive Director. E-mail: dan (at) maplight (dot) org or fax to 510-868-0912. In your adjoin letter please contract whether you are interested in part-time full-time or either. No telecommunicate calls please. MAPLight org is an equal opportunity employer. Technology and the Internet are changing democracy in America. Personal Democracy Forum is a hub for the exciting conversation underway between political professionals technologists and anyone else invigorated by the remarkable potential of technology to engage citizens in the democratic process.

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Related article:
http://www.personaldemocracy.com/node/1652

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"Media Relations Manager -- Position Available" posted by ~Ray
Posted on 2008-01-29 20:13:48

MAPLight org an innovative award-winning nonprofit illuminating money and politics is seeking a Media Relations Manager. We would consider either part-time or full-time for this lay depending on the candidate. MAPLight org shines a light on the connection between money and politics in unprecedented ways. Our website links campaign contributions with how legislators vote revealing how money and politics affect the specific issues populate compassionate about. Responsibilities include: •Earning touch coverage for MAPLight org’s research and achievements•Developing and maintaining relationships with state and national reporters•Writing reports and press materials•Writing and coordinating membership communications such as telecommunicate and create newsletters •Minimum three years of experience in public relations or a related field with a solid record of achievement•Outstanding written and oral communication skills•Knowledge of American politics•Dedication to MAPLight org’s mission and bring home the bacon This position is based in Berkeley. California and includes a competitive salary health benefits and paid vacation. To apply send cover letter and resume to Dan Newman. Executive Director. telecommunicate: dan (at) maplight (dot) org or fax to 510-868-0912. In your cover letter please contract whether you are interested in part-time full-time or either. No telecommunicate calls gratify. MAPLight org is an equal opportunity employer. Technology and the Internet are changing democracy in America. Personal Democracy Forum is a hub for the exciting conversation underway between political professionals technologists and anyone else invigorated by the remarkable potential of technology to engage citizens in the democratic affect.

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Related article:
http://www.personaldemocracy.com/node/1652

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"Media Relations Manager -- Position Available" posted by ~Ray
Posted on 2008-01-29 20:13:44

MAPLight org an innovative award-winning nonprofit illuminating money and politics is seeking a Media Relations Manager. We would consider either part-time or full-time for this position depending on the candidate. MAPLight org shines a light on the connection between money and politics in unprecedented ways. Our website links race contributions with how legislators choose revealing how money and politics affect the specific issues populate compassionate about. Responsibilities consider: •Earning press coverage for MAPLight org’s research and achievements•Developing and maintaining relationships with state and national reporters•Writing reports and press materials•Writing and coordinating membership communications such as telecommunicate and create newsletters •Minimum three years of undergo in public relations or a related handle with a solid record of achievement•Outstanding written and oral communication skills•Knowledge of American politics•Dedication to MAPLight org’s mission and work This lay is based in Berkeley. California and includes a competitive salary health benefits and paid pass. To apply send cover letter and bear on to Dan Newman. Executive Director. telecommunicate: dan (at) maplight (dot) org or fax to 510-868-0912. In your adjoin earn please specify whether you are interested in part-time full-time or either. No telecommunicate calls gratify. MAPLight org is an equal opportunity employer. Technology and the Internet are changing democracy in America. Personal Democracy Forum is a hub for the exciting conversation underway between political professionals technologists and anyone else invigorated by the remarkable potential of technology to act citizens in the democratic process.

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Related article:
http://www.personaldemocracy.com/node/1652

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"Hacks vs Flacks" posted by ~Ray
Posted on 2007-12-20 23:48:28

Well hasn't it been a great two weeks for Media Relations?I can't say anything on the kerfuffle prompted by post which hasn't already been said already by far than me. But thanks to and one of his new colleagues it was this tale which caught my eye. The story comes from and in particular its latest which reads: "Who better to assess the bring home the bacon of PR professionals than the most importantaudience for your work? Our 20 journalist judges are tough but enthusiasticsupporters of media relations excellence." The first point I take issue with is that this implies that a PR professionals entire existence can - and should - be judged based on the move of media relations which journalists get to see on a daily basis. I'm not denying that media relations is a huge part of the PR professional's job. Almost every client I have worked for has used PR primarily to help them achieve a goal via the media coverage I have helped create. It does not however be all of a PR professional's responsibilities. But my second point is this: Why on earth are journalists "the most important audience" for our work even simply as far as media relations are concerned?Let me make clear straight away that it is not the quality of the Bulldog's adorn which concerns me: while I don't know them those named in the brochure appear exceed qualified than many who mention on standards in PR. What I take issue with is the common assumption implicit in assail's marketing that all journalists automatically know everything there is to experience about our industry. As I said earlier clients' goals are achieved via media coverage. The coverage itself is not the goal and therefore the journalists are not the ultimate target audience. Secondly most journalists are no more qualified to judge the work of a good PR than I am to judge World Footballer of the Year. In fact the overwhelming majority are less so. For at least as a match-going fan. I come away knowing the result ( or 3pts in case you were wondering). My point is that the result doesn't tell the whole story. The finer footballing tactics which go into securing the result go me by. I don't much care. Furthermore. I don't see the aggroup instruct all week the preparation and work which has either paid off or not and nor do I want to. Similarly journalists do not see the rest of what we PRs do. Moreover. I think it is fair to say that few know or even care about the final score as we see it - the effect that their coverage has had on our clients' businesses..

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Related article:
http://www.hackflack.co.uk/2007/11/hacks-vs-flacks.html

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"New feature at media mindshare: SoFlo media & public relations jobs" posted by ~Ray
Posted on 2007-12-12 18:39:26

media mindshare is a personal blog of Michael Tangeman on effective communications in the ever-changing world of digital and traditional media. Everything posted herein reflects Michael's own opinion and does not necessarily represent the views of his employer or any of its clients. As of today there’s a new feature at media mindshare for all those media and/or PR pros in South Florida or those from the icy north and beyond looking to connect us here: SoFlo Media/PR Jobs. You’ll find it permanently over in the right nav-bar from now on but for convenience sake and as part of my “mouth out” to readers who may be interested. I’ve also listed the same links below.

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Related article:
http://mediamindshare.wordpress.com/2007/11/08/new-feature-at-media-mindshare-soflo-media-public-relations-jobs/

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"DAILY INCIDENTS FOR FRIDAY, NOVEMBER 9, 2007" posted by ~Ray
Posted on 2007-12-03 21:11:07

At about 3:00pm on Thursday. November 8. 2007 an disapprove thrown out the window of a passing school bus struck an officer performing a paid dilate in the area of 1800 Dorchester Avenue. The disapprove a wooden draw struck the command in the face. After the object was thrown the educate bus came to a stop. When the officer approached the bus the driver opened the door and said. “They’ve been throwing things out the whole ride.” The officer observed four black males sitting inside the bus. The driver then pointed to one of the four individuals and stated. “He just threw something.” As the officer approached the guess the guess ran to the back of the bus. While the officer made his way towards the suspect the other three individuals began yelling and swearing at the command. One of the individuals change surface stepped in front of the command so as to block him from apprehending the suspect. Officers arrested a 12 year-old from Dorchester and charged him with Assault on a Police Officer and Resisting Arrest. Officers also arrested a 13 year-old from Dorchester and charged him with Disorderly Conduct and Resisting Arrest. At around 2:00pm on Thursday. November 8. 2007 officers from Area E-5 (West Roxbury) were on guard monitoring the dismissal of the West Roxbury High School on the VFW Parkway. Officers on scene with help from the Boston School guard observed six individuals approaching the educate. Since the individuals were not students officers approached them for questioning. While questioning the individuals officers observed one the individuals carrying and concealing what appeared to be a weapon. A search of the individual produced a large knife. For command safety the remaining individuals were searched. As a prove of the search officers recovered several additional knives and an undisclosed amount of marijuana. Officers arrested a 14 year-old from Dorchester two 16 year-olds from Dorchester a 15 year-old from Mattapan two 15 year-olds from Dorchester and charged all six with the Unlawful Possession of a Dangerous Weapon and Trespassing. At about 12:25pm on Thursday. November 8. 2007 an officer performing a paid dilate at the Copley Mall (Area D-4) was approached by a security official who stated there were individuals just outside the mall entrance attempting to steal bikes. Officers were told that two of the suspects were wearing red-hooded sweatshirts. Officers proceeded outside the mall and observed two individuals riding bicycles. The individuals matched the description of the suspects. As a result officers began chasing the suspects. The 1st suspect was quickly apprehended. The 2nd suspect was able to escape interpret. Officers air a description of the 2nd suspect over Channel 5 of the police radio. A bunco time later responding officers were able to apprehend the 2nd suspect.

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Related article:
http://www.bpdnews.com/2007/11/daily_incidents_for_friday_nov.html

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