AP-AOL Instant-Messaging Trends Survey: Mobile IM Use Up
Posted by ~Ray @ 2008-04-20 03:33:31
Mobile instant-messaging (IM) is growing among IM users especially teens according to the back up annual “- Instant Messaging Trends Survey,” which that 25 percent of respondents displace IMs from their cell phones including one in three (32 percent) teens. MarketingCharts.
The proliferation of cell phones with beat keyboards has made it easier to displace mobile instant messages; also the study instant messaging services let users undergo their instant messages forwarded directly to their cell phones; moreover. IM users are instant-messaging from within their social-networking profiles the analyse found.
Instant messaging is popular not only at home and on-the-go but also at the workplace: More than one in four (27 percent) users say they use instant messaging at work and half of at-work IM users say that instant messaging makes them more productive at work - a 25 percent change magnitude over last year.
The most-popular IM function was AOL’s cited by 54 percent of teens and adults surveyed; next were Yahoo’s with 41 percent and Windows Messenger with 35 percent; MySpace IM was cited by 15 percent (23 percent of teens): .
Interviewing for the AP-AOL Instant Messaging Trends analyse was conducted online by Knowledge Networks among a national sample of 1,246 instant messaging users including 836 adults aged 19 and older and 410 teens age 13-18. Interviews were conducted October 25 through November 4. 2007. Users of any instant messaging service were eligible to complete the analyse. Members of the Knowledge Networks internet adorn were recruited by telephone polling methods; panelists who were not online were provided with Internet access.[ADVERTHERE]Related article:
http://www.mediabuyerplanner.com/2007/11/16/ap-aol-instant-messaging-trends-survey-mobile-im-use-up/?camp=rssfeed&src=mbp&type=textlink
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