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"Media Buyer" posted by ~Ray
Posted on 2008-10-22 08:50:41

Only God knows how many briefing templates I’ve created during my career at agencies hoping clients would fill it out. Nope. It didn’t happen. It won’t come as much of a surprise to anyone long involved in the advertising industry – client or agencythat the game has really changed. Once ad agencies were their clients’ marketing partners... I have an idea: Put Sarah Palin on the new business team! She’s got the ability to take a simple question and spin an answer that when dissected is nonsensical gibberish. That’s a highly valuable skill. Come on who better could spout off on a “holistic approach to best-in-class paradigm-shattering messaging strategies”? I was going to write on another topic this week but I feel compelled to write on the subject above since my client and dear friend recently passed away. Lately in conversations with clients at networking events and even over beers with friends the conversation of social media keeps popping up. Probably because I keep bringing it up.

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"AP-AOL Instant-Messaging Trends Survey: Mobile IM Use Up" posted by ~Ray
Posted on 2008-04-20 03:33:31

Mobile instant-messaging (IM) is growing among IM users especially teens according to the back up annual “- Instant Messaging Trends Survey,” which that 25 percent of respondents displace IMs from their cell phones including one in three (32 percent) teens. MarketingCharts. The proliferation of cell phones with beat keyboards has made it easier to displace mobile instant messages; also the study instant messaging services let users undergo their instant messages forwarded directly to their cell phones; moreover. IM users are instant-messaging from within their social-networking profiles the analyse found. Instant messaging is popular not only at home and on-the-go but also at the workplace: More than one in four (27 percent) users say they use instant messaging at work and half of at-work IM users say that instant messaging makes them more productive at work - a 25 percent change magnitude over last year. The most-popular IM function was AOL’s cited by 54 percent of teens and adults surveyed; next were Yahoo’s with 41 percent and Windows Messenger with 35 percent; MySpace IM was cited by 15 percent (23 percent of teens): . Interviewing for the AP-AOL Instant Messaging Trends analyse was conducted online by Knowledge Networks among a national sample of 1,246 instant messaging users including 836 adults aged 19 and older and 410 teens age 13-18. Interviews were conducted October 25 through November 4. 2007. Users of any instant messaging service were eligible to complete the analyse. Members of the Knowledge Networks internet adorn were recruited by telephone polling methods; panelists who were not online were provided with Internet access.

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"MeritDirect Wins ?Seton Catalogue Canada?" posted by ~Ray
Posted on 2008-02-01 05:45:40

has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years. Seton has been a leader in safety and identification products. The buyers in the file purchase workplace supplies for the plant environment. Products purchased consider workplace hazardous material information occupational health & safety workplace supplies signs labels tags and custom engraving property ID tags/label plates pipe marking products tapes/barriers paving roofing concrete products and more. Wal-Mart has inked a broach with Disney Consumer Products to offer Hannah Montana-branded products in its stores. More than 140 tween-targeted items including clothing and accessories ordain be sold in “Hannah Montana Shops” in 750 Wal-Mart stores. Brandweek. Burger King’s acquire for the second quarter rose 29 percent thanks to a greater emphasis on discount offerings and to late-night hours. Net income increased to $49 million from $38 million a year earlier. Bloomberg. Same-store sales at U. S and…

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"MeritDirect Wins ?Seton Catalogue Canada?" posted by ~Ray
Posted on 2008-02-01 05:45:39

has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years. Seton has been a leader in safety and identification products. The buyers in the file purchase workplace supplies for the plant environment. Products purchased include workplace hazardous material information occupational health & safety workplace supplies signs labels tags and custom engraving property ID tags/label plates pipe marking products tapes/barriers paving roofing concrete products and more. Wal-Mart has inked a deal with Disney Consumer Products to offer Hannah Montana-branded products in its stores. More than 140 tween-targeted items including clothing and accessories will be sold in “Hannah Montana Shops” in 750 Wal-Mart stores. Brandweek. Burger King’s profit for the second quarter rose 29 percent thanks to a greater emphasis on discount offerings and to late-night hours. Net income increased to $49 million from $38 million a year earlier. Bloomberg. Same-store sales at U. S and…

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"MeritDirect Wins ?Seton Catalogue Canada?" posted by ~Ray
Posted on 2008-02-01 05:45:34

has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years. Seton has been a leader in safety and identification products. The buyers in the register purchase workplace supplies for the lay environment. Products purchased consider workplace hazardous material information occupational health & safety workplace supplies signs labels tags and custom engraving property ID tags/name plates pipe marking products tapes/barriers paving roofing concrete products and more. Wal-Mart has inked a broach with Disney Consumer Products to offer Hannah Montana-branded products in its stores. More than 140 tween-targeted items including clothing and accessories will be sold in “Hannah Montana Shops” in 750 Wal-Mart stores. Brandweek. Burger King’s profit for the second quarter rose 29 percent thanks to a greater emphasis on discount offerings and to late-night hours. Net income increased to $49 million from $38 million a year earlier. Bloomberg. Same-store sales at U. S and…

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"MeritDirect Wins ?Seton Catalogue Canada?" posted by ~Ray
Posted on 2008-02-01 05:45:33

has been awarded management of 38,000-strong Seton assort Canada file. For over 40 years. Seton has been a leader in safety and identification products. The buyers in the register acquire workplace supplies for the plant environment. Products purchased consider workplace hazardous material information occupational health & safety workplace supplies signs labels tags and custom engraving property ID tags/name plates call marking products tapes/barriers paving roofing concrete products and more. Wal-Mart has inked a broach with Disney Consumer Products to offer Hannah Montana-branded products in its stores. More than 140 tween-targeted items including clothing and accessories ordain be sold in “Hannah Montana Shops” in 750 Wal-Mart stores. Brandweek. Burger King’s profit for the second quarter rose 29 percent thanks to a greater emphasis on reject offerings and to late-night hours. Net income increased to $49 million from $38 million a year earlier. Bloomberg. Same-store sales at U. S and…

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"MeritDirect Wins ?Seton Catalogue Canada?" posted by ~Ray
Posted on 2008-02-01 05:45:33

has been awarded management of 38,000-strong Seton Catalogue Canada file. For over 40 years. Seton has been a leader in safety and identification products. The buyers in the file purchase workplace supplies for the plant environment. Products purchased consider workplace hazardous material information occupational health & safety workplace supplies signs labels tags and custom engraving property ID tags/name plates pipe marking products tapes/barriers paving roofing concrete products and more. Wal-Mart has inked a deal with Disney Consumer Products to offer Hannah Montana-branded products in its stores. More than 140 tween-targeted items including clothing and accessories will be sold in “Hannah Montana Shops” in 750 Wal-Mart stores. Brandweek. Burger King’s profit for the back up accommodate rose 29 percent thanks to a greater emphasis on discount offerings and to late-night hours. Net income increased to $49 million from $38 million a year earlier. Bloomberg. Same-store sales at U. S and…

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"October Likely Gloomy for Radio" posted by ~Ray
Posted on 2007-12-20 23:50:56

The communicate industry is looking at a decrease in October revenue of 4 percent to 6 percent year over year according to CL King analyst Jim Boyle. That would follow a decline of 7 percent in September. Radio Ink. Mid-size and smaller markets are doing better than larger markets. For the fourth quarter. Boyle expects a 3 percent decline in radio revenue. “The big picture is discouraging as communicate is headed for a seventh straight slow year,” he is quoted as saying. Viacom’s new $500 million advertising and content deal with Microsoft ordain see Viacom switching to Microsoft’s advertising system from DoubleClick. The move has industry insiders wondering if Microsoft is using the deal to alter a statement to Google which Arbitron its Dec. 2007 (Sept. 21. 2006 - Sept. 19. 2007) audience reports (RADAR 95) which now consider PPM respondents from the Houston-Galveston and Philadelphia markets combined with diary respondents from other markets. MarketingCharts. A large majority of online shoppers - 82 percent - reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year a Nielsen Online survey. MarketingCharts.

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"CNN Invests Millions to Beef up International Newsgathering" posted by ~Ray
Posted on 2007-12-12 18:39:37

CNN has announced its biggest expansion of international newsgathering resources in the cable network’s history; the initiative includes increasing global correspondents and making study investments in CNN’s International Newsource and in-house wire operations. The move is all about owning more content. Tony Maddox executive vp and managing director of CNN International as saying in Atlanta BizJournals. CNN will change state a regional newsgathering hub in the United Arab Emirates. New operations are also planned for Afghanistan. Belgium. India. Kenya. Malaysia. Nigeria the Philippines. Poland and Vietnam. The network is beefing up its international online services by adding a digital production unit based in London with staff in Hong Kong and Atlanta and is adding correspondents in Istanbul. Beijing. Jakarta and Pakistan among other places. Editor & Publisher. “This multi-million dollar investment in cater and resources reenforce our world-class award-winning journalism as well as furnish us the power to act swiftly into developing new business models,” Maddox says. There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity recall and purchase intent according to results from a Google-sponsored eye-tracking chew over published in a whitepaper. MarketingCharts.

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"Starbucks Announces First-Ever Decline in Visits, Launches TV Campaign" posted by ~Ray
Posted on 2007-12-03 21:06:40

In a bid to arrive a broader audience that perhaps has not had the chance “to experience Starbucks,” according to CEO Jim Donald the coffee powerhouse is moving into TV advertising for the first measure. Starbucks today lowered earnings estimates for the year following its first-ever decline in U. S customer visits. Bloomberg. As jaunt costs have increased and customer satisfaction with the industry in command has decreased so has satisfaction with independent travel websites the J. D. cater and Associates 2007 Independent Travel Website Satisfaction (ITWS) Study. MarketingCharts.

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"USPS Board of Governors: Postal Rate Hikes Will Follow Reform Bill" posted by ~Ray
Posted on 2007-11-23 15:07:06

The Board of Governors could have chosen to register a final rate inspect under the old regulations that undergo been in place since 1971; instead they chose to speak with the new pricing regulations. Multichannel Merchant. The USPS will have new flexibility in the pricing of shipping services including bulk parcels and expedited package services such as Priority Mail and Express Mail. It intends to use the flexibility to become more competitive by offering volume discounts and assure pricing. In the latest postal rate case catalogers faced increases as high as 40 percent. Gene Del Polito president of the Association for Postal Commerce says that the Postal Service was aware of the hardship this caused for mailers. “There is absolutely no doubt in my mind that the Postal Service fully appreciates that catalogers got whacked in the last rate case and have no intention of repeating that,” he is quoted as saying. Others are not so sure. Hamilton Davison executive director of the American compile Mailers Association says that it is a misconception that having the CPI cap tied to future price increases will restrict exorbitant hikes in mailing rates. “The CPI cap is at the categorise level,” he says. “The entire class has to be averaged out to at or below CPI aim. The special weekly show. “I’m With The Band - The Jonas Brothers!” will feature The Jonas Brothers as DJs playing their favorite hit songs throughout as well as offering exclusive backstage access and details from their national sold-out tour with Hannah Montana. XM this week. Each week listeners will win tickets to see The Jonas Brothers and Hannah Montana as part of the sold-out “Best of Both Worlds Tour,” along with VIP transportation to the performance with The Jonas Brothers themselves and other prizes. The study’s intent is to help brands and marketers identify key market trends mobile subscriber usage patterns and success metrics for mobile marketing in the United States the MMA said. The 2007 study conducted by Synovate consisted of 1,405 online interviews using a nationally representative consumer online panel of over 1.5 million households. The sampling plan for the main chew over sample was identical to the 2005 and 2006 survey waves in order to ensure maximum compatibility between studies and accept for accurate trending. In addition to the main study sample the 2006 and 2007 surveys included a booster sample of African-American and Hispanic interviews (18+ years of age). The average shopper intends to spend only 2 percent over last year’s spending calculate for gifts and good cheer according to the Brand Keys survey of 16,000 consumers in the nine U. S count regions. “Given that there isn’t as great an change magnitude in anticipated spending this year you’ll see retailers competing for fewer consumer dollars,” said Brand Keys President Robert Passikoff. Still nearly half of the consumers surveyed (52 percent) indicated that they have begun their holiday shopping earlier this year with most indicating they’ve been looking for gifts (and sales) before the traditional post-Thanksgiving “color Friday.” “More shoppers with wallets gouged by gasoline prices and seeking to avoid the crowds lines at check-out and the stress associated with bricks-and-mortar shopping say they’ll go online to shop this holiday season,” noted Passikoff. “They are also looking for retailers where there is a higher levels of customer service and more upscale merchandise. Attributes like those seem to handle up the price-value equation. That’s where the Department stores are going to acquire most and will most probably look to encourage multiple visits by customers.” “Just what might be expected and similar to last years’ declared purchases. There’s been a slight collide with in the electronics- technology category up 10 percent from last year and gift cards are up 15 percent from 2006,” noted Passikoff.

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"MEDIA BUYER - DRTV" posted by ~Ray
Posted on 2007-11-12 07:37:44

based agency looking for DRTV media buyer with a minimum of 2 to 3 years experience. Proficiency in CoreMedia. MS Office/find required. An understanding of media planning and Nielsen dynamics a plus. Please send resume to spconsult@comcast net No specific educational requirements - experience in DRTV media buying a must


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"US Mobile Search Ad Revenues to Reach $1.4B in 2012" posted by ~Ray
Posted on 2007-11-07 15:58:59

“Advertisers in the US are the most aggressive in terms of messaging to potential US consumers,” said Matt Booth. SVP and program director. Interactive Local Media. The Kelsey assort. “Given the relatively high spend levels we believe advertisers ordain act to be into innovative solutions including mobile that demonstrate a alter ROI on ad pay.” The overall US local search merchandise will change from $922 million in 2006 (and reaching $1.2 billion this year) to $2.6 billion in 2011 - a CAGR of 23 percent for the five-year period according to TKG. The magazine divide saw ad revenue rise 14.3 percent to $72.7 million due in part to the addition of ESPN Deportes. Spanish-language air networks were basically flat while Hispanic sight TV was up 0.6 percent. Hispanic spot communicate was up 1.2 percent. GM was the biggest auto spender in Spanish-language media though it was down 14 percent to $54.1 million. Toyota up 8 percent to $48 million and cover down 7 percent to $44.4 million followed. was drink 1 percent in Hispanic media to $82.7 million while Johnson & Johnson spent $47.4 million (up 12 percent). Communications was the biggest spender in Hispanic media spending $105.8 million. That figure was drink 34 percent from the same period measure year. Meanwhile. alter bring communicate’s Online Music & Radio (CCROMR) communicate maintained the second-place sight for the fourth consecutive month at 18.6 minutes per visitor behind MTV’s 19.3 minutes (see table of ). Hearst Magazines Digital Media a unit of Hearst Magazines today announced the full-scale format open of TheDailyGreen com a resource for environmental news tips and information. With. Hearst is the first study magazine company to open a consumer-oriented news and service website devoted to assisting consumers interested in a more earth-friendly lifestyle according to Hearst. Originally unveiled in a beta-version on Earth Day 2007 the full-format version of TheDailyGreen com is “a mash-up between a mainstream media site and a grassroots blog-based community-centric site.” Hearst has teamed up with MSN to give TheDailyGreen com content to MSN’s MSN Green channel. The place is Hearst Magazines’ first pure-play non-magazine mark website and is part of a growing shelter of newly launched or acquired websites at Hearst including 14 magazine sites eSPIN com. RealAge com and Kaboodle com. “The fact that YouTube is the most popular site in this sector shows the power of social media as an entertainment create - and the threat or opportunity it poses for traditional media players depending on your point view,” said Burmaster. “It’s also interesting to note that TV-links co uk - the ninth most popular site and amongst the top 10 second only to YouTube in terms of total audience time - has now been closed after claims it was illegally providing links to download enter circumscribe and TV shows. Whilst the legality of the place is in question the appetite that people have for watching this type of circumscribe online isn’t.” The New York Times Company today announced it has joined the new Facebook Ads system which allows users to learn about New York Times. Boston Globe and the Times affiliate’s Regional Media Group circumscribe through word-of-mouth referrals from their friends. The NYTimes com’s (www facebook com/nytimes) goes be today and ordain accept users to act and interact with The Times in the same way they interact with other user profiles. Users can write on to the page as a fan and enjoy a variety of New York Times features such as top news most emailed articles video and The New York Times News examine.  They can then overlap information about The Times with their friends and can recommend an bind or a video for example. Facebook today its new ad plan which includes - in part - allowing brands to create their own Facebook pages. The branded pages are remove but companies can also buy banner ads that appear under cater items with links to their profiles. “We expect our business compose page on Facebook and the ‘beam’ opt-in feature to lay our content as top of mind among new and existing readers alike,” says Vivian Schiller senior vp and general manager of NYTimes com. NYTimes com is also using the beam opt-in feature in the hopes of bringing Times content to top-of-mind among new and existing readers. Beacon enables users to decide if they want to share their activities from other sites back to Facebook for distribution to their friends.

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"MTVN Opts to Kill iFilm" posted by ~Ray
Posted on 2007-10-30 17:34:33

The series averaged 17.1 million total viewers up 8 percent from measure year’s of 15.8 million. Media Life. The be is far below the numbers the series pulled in 2004 when the Sox won their first-ever World Series and is in fact the second-worst rating among all series since Nielsen began measuring in 1968. Between the soft housing market and tight budgets. U. S real estate agents and brokers are facing tougher choices when they divide up their ad dollars - especially when media choices have proliferated - according to a new study of real estate ad spend trends sister site MarketingCharts. Less than half - 47 percent - of the realtors surveyed said they are spending more for advertising and marketing this year than they did measure year the study conducted by and found. That proportion was 58 percent in the previous year’s survey. And despite their complaints about newspaper advertising realtors continue to decide print over what is an almost overwhelming be of media-placement options according to the report. “Real Estate Advertising - Print Fading But Realtors comfort Use It.” Some 39 percent of respondents said they’re overwhelmed by the number of advertising options; just 5 percent said they felt they have the decision-making affect drink to a science (see ). Some are turning online: Whereas a year earlier the number of realtors involved in blogging and social networking was insignificant some 21 percent of respondents now say they undergo their own communicate and 25 percent say they act on at least one social-networking site. “Real estate professionals are in a tough sight,” said Peter M. Zollman founding principal of CI. “The economic considerations in an unsure market are pressuring ad performances to do more for less. At the same time choices for those advertising dollars undergo exploded causing confusion on where to best spend their budgets.” Over the third accommodate the U. S. (yet again) relayed more e-mail than any other nation accounting for a massive 28.4 percent of all the world’s spam emails being sent through compromised computers finds the latest Sophos study of the top 12 spam-relaying countries. MarketingCharts. Another North American country. Mexico book-ends the enumerate at be 12 having relayed 1.9 percent of spam messages in Q3 (see of the spam “alter dozen”) the chew over. Meanwhile. Canada has lowered its spam-relaying overlap to just 0.8 percent thanks in large part to the Government’s assign compel on e-mail said. NBCU is continuing to expand its ad platforms in the out-of-home space via a broach with Arena Media Networks. This is the third such deal NBCU has signed in recent months in order to extend its ad communicate beyond TV: in July it a deal with Premiere sell Networks to change ads on its Supermarket Checkout TV communicate. Last January it a partnership with Clear Channel go to provide content and sell ads in New York City cabs. The broach gives NBCU the chance to give content clips from its NBC Sports. News and Entertainment divisions - along with circumscribe from locally owned and operated stations - that ordain be included in a 10-minute loops during all the events that act place in ‘ stadiums. MediaPost. NBCU ordain also be able to package deals with marketers that ordain include advertising in the out-of-home communicate. Chevrolet has already signed on in Chicago and Gallo has signed on in New York. Seventy-three percent of CMOs say that discounting and promotions will be more prevalent this year due to the current ascribe crunch. DM News; 64 percent of CMOs undergo said they undergo been more cautious in terms of their sales and list acquire plans. More than half (54 percent) say that same hold on sales will be flat this year while 41 percent predicted an increase. The overall average sales prediction for this toughen is 5.03 percent. Concerns over credit have taken the top slot as the most crucial air impacting pass sales cited by 27 percent of CMOs as the top concern. 22 percent of CMOs stated high energy costs were the top concern while 17 percent chose the weak housing merchandise. A advance 15 percent cited product safety issues and 14 percent said it was the stock market. measure year high energy costs were the top concern of 52 percent of CMOs.

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"ABC Tucks Hospital Smock inside 'TV Guide'" posted by ~Ray
Posted on 2007-10-25 19:27:45

ABC is inserting a hospital gown in the September 24 issue of TV Guide as a promotion for Grey’s Anatomy. The gown is meant as a reminder that all-new episodes of the hit drama are returning Thursday. Sept. 27. The ABC-branded life-sized hospital apparel will be mailed to subscribers in New York and Los Angeles. “This is a great opportunity and a fun way to get viewers excited about the go of Grey’s Anatomy and TV Guide is the ameliorate place for it,” says Marla Provencio executive vice president marketing. ABC Entertainment. ABC is also promoting its new show Pushing Daisies by handing out flowers at screenings while Fox has fake news vans to back up its comedy approve to You and CBS has created an ad that tastes desire a lime mojito to promote its new show. beat. The flavorful ad in Rolling Stone. TV had strong results at two of the company’s stations that have higher ratings - WPIX and WGN - thanks to new syndicated shows and the CW’s prime measure go launch. For the company overall retail and classified advertising dropped 6 percent and 18 percent respectively writes the Orlando Business Journal. National advertising rose 2 percent. The largest decreases in retail advertising were at Newsday the Los Angeles Times and the South Florida Sun-Sentinel. Classified ad dips were worst at the Los Angeles Times the Chicago Tribune and the South Florida Sun-Sentinel. The new which has received the nod from the Outdoor Advertising Association of America and most outdoor companies and media buying agencies as the standard for measurement uses a mathematical formula that takes existing traffic counts and parses them into demographic groups. MediaPost. Called Eyes On the system will mouth credible data on people who actually see the ads whereas another system TAB considered - GPS-loaded devices capable of recording each measure a car passes a billboard - only reveals the traffic that passes by. To get Eyes On data. TAB has people simulate driving a car while watching a video of a road with billboards and then tracks their eye movements. Adjustments are made based on how often respondents see ads of different sizes and in different locations along the “road.” September same-store sales growth weakened - to 1.3 percent - from the prior month and from the prior year for about 50 retailers () reporting monthly results according to TNS Retail Forward reports sister place. That’s down from a 3.1 percent sales-weighted composite reported in August and 4.3 percent composite reported in Sept. 2006. TNS said. September’s results the chew over were pulled down by weaker-than-average results at change state and Accessory Stores. Department Stores. Dollar Stores and reject Department hold on. The only above-average results were at medicate Stores and Warehouse Clubs.

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