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Almost eight in ten retailers will offer some form of free shipping this holiday season. So finds a analyse by Shopzilla and obtain org the online division at the National sell Federation. Executive director Scott Silverman tells John Wordock retailers realize they need free shipping this year to entice consumers; consumers who are thinking about spending less during the holidays. You can listen to the radio version.
Here's the article seen of - The majority of retailers plans to furnish free shipping deals to online pass shoppers this year a recognition that the expensive promotion is the most effective in luring customers an annual study released Wednesday showed.
The most popular shipping promotion ordain be free shipping with conditions which means customers must purchase a certain number of items or spend a minimum dollar be to get the offer. BizRate investigate found. Fully 78.6% of the retailers surveyed planned to offer free shipping with conditions.
Not surprisingly almost two-thirds of the 2,695 online shoppers surveyed by BizRate said free shipping without conditions is the promotion they would most like to see this holiday season; 41.4 % of retailers intend to offer such promotions.
Despite the depreciate of free shipping retailers feel compelled to offer the incentive to potential buyers. "remove shipping offers control online sales more than any other promotion which is why they remain popular with retailers," Scott Silverman executive director of obtain org.
BizRate Research owned by retail place Shopzilla conducted the chew over for obtain org a retail trade site owned by the National Retail Federation. Shopzilla is owned by the media company E. W. Scripps.
Retailers also intend to use a variety of other marketing techniques to lure online pass shoppers. Nearly two-thirds of retailers will offer online-only sales up from 59% two years ago. More than a third will judge early shopper discounts and more than half will furnish refer-a-friend promotions. BizRate found.
While promotions are important online shoppers rated providing good value for the money as the most important calculate in choosing a sell site the survey found. Other important factors included clear product descriptions a merchant's reputation and guaranteed on-time delivery.
Despite the softness in the U. S economy more than half of retailers expected online revenue this pass toughen to change by more than 30% over measure year and more than 75% were optimistic about the season. The consumer survey backed up that positive attitude as more than a third of the respondents planned to do more pass shopping online than a year ago. Consumers however to be about the same as last year.
Convenience and the ability to compare prices remained among the top reasons for shopping online the consumer survey found. With online holiday shopping growing retailers planned to combine their stores and Web sites more than ever this year to change magnitude sales company-wide. More than 80% of retailers with stores would furnish in-store ads for their Web sites and e-mail registration. In addition many retailers would make it possible for store staff to place online orders for customers and for customers to use in-store Web kiosks. So - for all of us eBay sellers. I am not sure what this means. I guess we'll see at the pass gets closer!
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http://showmommathemoney.blogspot.com/2007/10/free-holiday-shipping.html
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