PORTLAND. Ore - September 11. 2007 -WebTrends Inc. a leading provider of consumer-centric analytics and marketing intelligence solutions today announced that WebTrends was among the select companies that Forrester invited to participate in its September 2007 Forrester Wave report The Forrester Waveâ„¢: Web Analytics. Q3 2007. In this evaluation. WebTrends ranked number one for Market Presence and was cited as a leader in Current Offering and Strategy. WebTrends received the highest score for Integration. "Overall. WebTrends Marketing Lab 2 is a full-featured Web analytics platform that gives clients extensive cater and the ability to customize the platform to cater any special needs that may exist." WebTrends also received highest scores for Industry Presence and Installed Base reflecting its strong global presence across consumer packaged goods financial services media sell jaunt and hospitality and technology and telecom industries.
This recognition focused on the recently announced WebTrends Marketing Lab 2 an integrated suite of marketing solutions that optimizes place performance builds customer engagement and drives more effective and targeted marketing. According to the Forrester inform. "WebTrends compose clients are extremely ambitious giving high marks for supporting their complex efforts." Enterprise clients such as Internet Broadcasting are seeing the results for themselves.
"WebTrends has helped us to understand and better serve our 15 million monthly visitors," said Tom Masterman research manager. Internet Broadcasting. "WebTrends Marketing Lab provides us with the insights we need to mouth the most relevant information and the best overall experience to our users. We sight a ton of value in the ability to move between different macro and micro views — enabling us to see our data at a network aim or for any one of our more than 70 TV station Web sites. This provides the data our editors want for making real-time content decisions and the KPIs our executive aggroup needs for long-term corporate planning."
The Forrester report goes on to say. "WebTrends stays on top of study trends in the online marketing space and has plans to augment its current platform with new technologies that we expect to be come up received. Focus on visitors and a commitment to data integrity provide a solid technology foundation." The inform added. "WebTrends sets the standard for measuring visitor engagement with WebTrends advance a new drive for measuring visitor engagement that's unlike anything on the market today."
"WebTrends has been rated as a leader in the Forrester Wave report. This is particularly exciting as the market evolves from web analytics to online marketing platforms," said Greg Drew. CEO and president. WebTrends. "WebTrends ordain continue as a leader as we set the standard for visitor engagement with WebTrends Marketing Lab 2."
Since 1993. WebTrends has provided the merchandise with web analytics solutions that help marketers decide and improve web sites and online marketing. Today. WebTrends Marketing Lab delivers comprehensive analytics dynamic advertising optimization and deep visitor intelligence to control customer engagement and cater targeted marketing. Thousands of leading global organizations including command Mills. IKEA. Microsoft. Reuters and Ticketmaster have chosen WebTrends solutions and proven client services expertise to hone their marketing initiatives. For more information visit.
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