US: New York Times to end paid Internet service
Posted by ~Ray @ 2007-11-03 14:54:46
said it will end its paid TimesSelect Web function and make most of its website available for free in the hopes of attracting more readers and higher advertising revenue.
launched the service which charges subscribers US$7.95 (S$12) a month or US$49.95 a year to read articles by columnists such as Ms Maureen Dowd and Mr Thomas Friedman.
The trademark orange 'T's' marking premium articles will begin disappearing on Tuesday night said the website's Vice-President and command Manager Vivian Schiller.
that making website visitors pay for content would not carry in as much money as making it available for remove and supporting it with advertising.
'We now believe by opening up all our content and unleashing what will be millions and millions of new documents combined with phenomenal growth that that ordain create a revenue stream that ordain more than exceed the subscription revenue,' Ms Schiller said on Monday.
and other United States newspaper publishers which are struggling with a drop in advertising sales and paying subscribers as more readers act online.
Ms Schiller declined to project how much higher the online growth rate would be without charging visitors.
TimesSelect had about 227,000 paying subscribers as of August. populate who receive the cover at domiciliate get find to it for remove as do students. In be. 787,000 people have access to TimesSelect now she said.
The number of subscribers met the paper's expectations. Ms Schiller said. 'We believe TimesSelect very successful,' she said.
Paying TimesSelect subscribers will acquire a pro-rated refund on their ascribe cards she added.[ADVERTHERE]Related article:
http://www.asiamedia.ucla.edu/article.asp?parentid=78128
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