Stella Artois® brings the Internet to 1366 with launch of ...
Posted by ~Ray @ 2007-10-23 16:33:13
“ has always set itself apart from the competition with its innovative approach to connecting with beer enthusiasts and our new global website is no exception,” said Frank Abenante. Vice President of Global Brands at. “This truly is a consumer-driven experience and we think it will change the landscape of brand websites.”
In addition to enjoying the broadcast-quality bunco film visitors can immerse themselves in a be of dramatised digital challenges which entertain and communicate them about Stella Artois’ history and heritage; from overcoming the challenges and myths of brewing and delivering the perfect beer in 1366 when myths such as the world being flat and thunder being caused by the gods fighting were held strong; through to pouring the ameliorate beer in the nine-step pouring ritual and learning about the establishment of the brewery through the go of the first Master Brewer.
“investigate confirmed what we already knew – our aim consumers were online and looking for different and compelling content,” explains Neil Gannon. Global Brand Manager for. “We realised there was an opportunity to connect with them in a way that really speaks to them. The place was a year in the making and all part of an online strategy that ordain furnish our beer drinkers more of what they want.”
Reaction from bloggers who were offered a sneak preview of the new site has been extremely positive. According to : “It’s a great conjoin of interactive marketing and “traditional” advertising where old jobs and new animatics are joined together to ensure a very good mark experience.” [ADVERTHERE]Related article:
http://www.webitpr.com/release_detail.asp?ReleaseID=6667
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