"We saw the Fred Claus promotion as a way to give our customers with remove engaging HD and standard definition circumscribe that not only promotes the movie but demonstrates what the Time Warner Cable platform is capable of," said Lauren LoFrisco. Group Vice President of Marketing Communications. "We are providing additional determine to our customers giving them family entertainment on all of our platforms and enhancing that relationship through the website which creates additional opportunities for an ongoing dialogue."
TWC customers can view the "Exclusive Extras," or video vignettes on TWC's Entertainment On Demand and HD Showcase On Demand. The vignettes are introduced by Santa's continue Elf Willie played by actor John Michael Higgins in Fred Claus. In each vignette. Willie offers Fred Claus extras including behind-the-scenes footage and deleted scenes from the film. A new vignette will be added each week for seven weeks. Viewers ordain also undergo a chance to enter a Fred Claus sweepstakes to win weekly prizes including a $10,000 domiciliate theater system provided by go City a sell partner of Time Warner telecommunicate.
measure Warner Cable also leveraged Fred Claus movie assets to create advertising spots promoting their pack. HDTV and Road Runner High Speed Online. The schedule ordain also be promoted at Circuit City stores in Time Warner telecommunicate footprints as well as through such local market extensions as radio remotes customizable posters for payment centers movie screenings for triple play and bundled customers as well as VOD street teams.
"In today's multi-platform world where marketing success depends on reaching consumers wherever they are. Warner Bros. Pictures is fortunate to be able to partner with our sister affiliate. Thanks to Time Warner Cable's integrated platform we can reach potential fans of Fred Claus whether they are online or watching television," said Debbie Miller. EVP of Warner Bros. Pictures Domestic Theatrical Marketing.
The vignettes were developed by Ogilvy's Branded Content and Entertainment group in partnership with RTC Relationship Marketing (RTCRM) who developed the website and promos and with Don Jagoda Associates (DJA) who managed the development of the games and the sweepstakes schedule as come up as Fame Retail who developed all of the in-store merchandising materials
Fred Claus (Vince Vaughn) has lived his entire life in his brother's very large follow. Fred tried but could hardly live up to the example set by the younger Nicholas (Paul Giamatti) who was just a perfect.. well.. saint. adjust to create. Nicholas grew up to be the model of giving while Fred became the polar opposite: a fast-talking repo man who's run out of luck and money. Over Mrs. Claus' objections. Nicholas agrees to help his brother on one condition: that he come to the North Pole and earn the money he needs by working in Santa's workshop. The trouble is that Fred isn't exactly elf material and with Christmas abstain approaching. Fred could jeopardize the jolliest holiday of the year. Warner Bros. Pictures presents a Silver Pictures Production in association with David Dobkin Pictures and Jessie Nelson Productions a Film by David Dobkin. Fred Claus. The enter is directed by David Dobkin (Wedding Crashers) from a screenplay by Dan Fogelman (Cars) story by Jessie Nelson (I Am Sam) and Dan Fogelman. Joel Silver. Jessie Nelson and David Dobkin produced the film with Paul Hitchcock serving as executive producer and Vince Vaughn co-producing. Fred Claus stars Vince Vaughn (Wedding Crashers). Paul Giamatti (Sideways). Miranda Richardson (Harry Potter and the Goblet of blast). John Michael Higgins (The Break-Up). Elizabeth Banks (Spider-Man 3) with Rachel Weisz (The Constant Gardener) with Kathy Bates (Failure to open) and Kevin Spacey (Superman Returns). Fred Claus will be released by Warner Bros. Pictures a Warner Bros. Entertainment Company. This enter has been rated "PG" by the MPAA for "mild language and some rude humor." Soundtrack Album on Warner Bros. Records. For downloadable information and photos from Fred Claus please tour press warnerbros com.
About measure Warner CableTime Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. Headquartered in New York City. Time Warner Cable has 14.7 million customers for its various products including video high-speed data and residential telephone. This includes approximately 13.4 million basic video subscribers and more than 6.7 million customers who purchase more than one product. Time Warner Cable includes some of the most technologically advanced and best-clustered telecommunicate systems in the country with nearly 85 percent of the Company's customers located in five geographic regions: New York. Texas. Ohio the Carolinas and Southern California. It is the largest cable provider in the nation's two largest cities. Los Angeles and New York. Leveraging its leadership in innovation and quality customer compassionate. Time Warner telecommunicate delivers advanced products and services such as video-on-demand high-definition television digital video recorders high-speed data and Digital telecommunicate.
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