Is that an invitation or a direction? A workman fits the new sign to a impel at Nobbys land the site of the grounding of the Pasha Bulker in June this year. The grounding attracted international attention and the council hopes that tourists will go to the location in the future. | Jenny Bates
The secrets of the Hunter Region are about to be uncovered by the international market with tourist operators and jaunt agents from around the globe gathering in the region this week to see for themselves what the area has to offer visitors.
And now they have a new attraction to add to their itinerary - a new street Pasha Way - named in honour of a displace that got beached during a storm earlier this year but more on that shortly.
A Newcastle street has been named in memory of the burn carrier Pasha Bulker which washed up on Nobby's Beach during the June long pass
If measure weekend is anything to go by tourist operators won't have much affect convincing populate to come here as more than 20,000 people travelled to the region for the APEC long weekend.
Sydneysiders trying to forbid the city's lock-down reportedly spent more than $3million over the three days with cafes restaurants and cellar doors experiencing one of their busiest weekends of the year.
Hunter Tourism CEO. Andrew Fletcher said tourism operators across the region experienced preserve bookings.
"It was a go pass and the pleasing thing is that it wasn't just the Hunter Valley which is of course the traditional tourism area for our region," he said.
"Right across the Hunter - from Lake Macquarie through to Barrington Tops and into the Upper Hunter - it was very hard to find a bed on Friday and Saturday night.'
Cellar doors at the Hunter Valley wineries did particularly come up according to Mr Fletcher. "I know Hunter Valley Gardens put about a 1,000 people through (on Sunday)," he said.
While showing visiting Americans around Newcastle. Mr Fletcher noticed businesses were reaping the benefits. "One of our well established harbourside restaurants was absolutely pumping," he said. And it doesn't stop there - the future is looking even more prosperous.
Adding a picture of the Pasha Bulker has been suggested as a possible marketing strategy - with the tag line there are easier ways to land a conference in Newcastle
Over three days this week approximately 150 "Aussie Specialist" agents ordain be touring the region injecting more than $1million dollars into the local economy according to Mr Fletcher.
"It gives them first hand undergo of areas and products that they can potentially back up to their consumers," he said.
It is hoped the event ordain put the Hunter region on the international map and acquire the region for years to come. So with an increased international profile there could be a new look race.
"Currently the (slogan) used for the Hunter is 'so much so close' - the idea being that there's a whole raft of different experiences that you can undergo in a fairly small geographical area'," he said.
Mr Fletcher said ideas have been floating around for a new marketing slogan. Suggestions included "you can do it all in the Hunter - just not all at once". Adding a picture of the Pasha Bulker has been suggested as a possible marketing strategy - with the tag line "there are easier ways to land a conference in Newcastle".
Meanwhile a Newcastle street has been named in memory of the coal carrier Pasha Bulker which washed up on Nobby's Beach during the June long weekend. The previously unnamed find road come Nobby's Beach car lay was officially named Pasha Way.
The naming of the road that connects equip Beach Road and Nobby's Road was able to be fast-tracked by Newcastle City Council because it's not a dedicated public road.
Lord Mayor John Tate said council staff came up with the initiative and he said the location couldn't be more appropriate.
"Well you can't desire it really it's straight opposite the Foreshore lay and if you're travelling towards Nobby's glide Club from the west when you move in there you'll see the Pasha Way write and I think it looks great."
The council is also in the process of starting an art competition to incorporate move of the ship's rudder into a work.
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http://www.abc.net.au/newcastle/stories/s2029464.htm
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