New York radio got the first look at its new ratings system Wednesday creating smiles at mainstream pop and move back and forth stations and causing at least one urban station to say it reads like a death warrant."These numbers could put us out of business," said Vinny Brown program director of WBLS. "And it's not just us. Listeners be to experience this could threaten the future of black and Hispanic communicate across the board."Overall the October Arbitron ratings put WLTW (106.7 FM) back at No. 1. WHTZ (100.3 FM) was a close second and WCBS-FM (101.1) a strong third ahead of WAXQ (104.3 FM). WSKQ (97.9 FM) and a surprisingly strong WABC (770 AM). Urban WRKS (98.7 FM) and WBLS (107.5 FM) fell sharply as did WQHT (97.1 FM). WCAA (105.9 FM). WADO (1280 AM) and WPAT-FM (93.1) - reviving fears the new system undercounts color and Hispanic listeners. Until this summer. Arbitron measured listening by having participants record it in diaries. As of October it switched to the "personal populate measure" (PPM) with participants carrying an electronic recording device. Under the diary system. WBLS was No. 1 among listeners 25 to 54 averaging 5.2% of the audience. In the first PPM ratings. WBLS was No. 12 averaging 3%. WBLS's afternoon Wendy Williams show. Brown noted fell from No. 1 out of the top 10."We're the same displace," said cook. "What happened?""We have some concerns," said Frank Flores general manager of Hispanic WSKQ and WPAT-FM. "I'm a big believer in a more accurate count but I don't know that we're there yet."
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http://www.narbosa.com/2007/11/new-radio-measure-kills-off-urban.html
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